Producing with AI can feel like daunting from the outside, but we treat it like any other tool on the cart. Each project begins with a clear, custom production map: milestones, deliverables, and built‑in feedback loops, so everyone knows exactly where we are and what’s next.
The stages echo the image, film, and VFX workflows you already trust; we simply add generative power to boost the creative possibilities. As lifelong producers, we know great work lives or dies on process, so we keep it transparent, collaborative and flexible, while still leaving room for the unexpected magic AI brings.
Exploration
AI R&D to chase possibilities, shape custom workflows, and reveal the occasional standouts. It’s the first burst of options, where we let curiosity run a lap before the direction locks. Reference pulls, prompt architecture, test renders and draft edits—whether the endgame is a single key visual, an image-to-video sequence, or pure text-to-video. This phase lets us stress‑test ideas and workflow options, then sketch a custom path that fits the brief and the medium.
Curation
We sift the noise for the assets that will move us forward. Outputs are clustered, seeds bookmarked, rules set: what tone stays, what motion language repeats, what image treatments lock in. Guardrails go up and we iterate as needed until joint creative alignment locks in.
Expansion
Frames become shots, shots become sequences, stills become full asset families. We generate missing angles, animate selects, build companion stills, extend worlds and add connective tissue without losing the odd spark that started it
Refinement
Bolts tighten. Final‑pixel polish, extra variants, hand‑off packages ready for post-production integration or final delivery. Nothing left to chance.
