The Odd Forest is an initiative created by Odd Global to connect generative production with something tangible in the physical world.

For every production we complete native trees are planted through Banks Peninsula Conservation Trust in Te Pātaka o Rākaihautū Banks Peninsula. The number of trees reflects the overall scale of each project and its approximate use of image and video generation.

THE LAUNCH FILM

To introduce the initiative we created a launch film produced entirely with generative AI.

The film turns the premise into a deadpan New Zealand bush-scout comedy. An overly enthusiastic guide takes three distinctly unimpressed young scouts through a regenerating native forest while explaining how the AI generations behind Odd Global’s productions are helping to plant what surrounds them.

The good and the bad generations. Mostly the bad ones.

Produced from the ground up using generative image and video workflows the project involved developing the characters and environments and visual language before building the film shot by shot through AI. It became both the communication piece for the initiative and another production contributing trees to the forest itself.

A deliberately circular idea: a film generated with AI about turning AI generations into native regeneration.

The work is digital. The forest is real.

Explore The Odd Forest →

For O Boticário’s Make B Wishlist film, produced by Paranoid for AlmapBBDO, the production was designed around a smart and efficient studio approach. The film was shot inside a clean white studio box, using controlled staging, performance, camera movement and product choreography to keep the production agile without losing the premium beauty language of the brand.

Within that setup, one production challenge appeared: the need for a modern water fountain in the scene.

A practical fountain would have complicated the production logic. It would have introduced water, rigging, plumbing, reflections, and additional time into a shoot built around efficiency and control. It was exactly the kind of prop that could break the intelligence of the production design.

ODD was brought in to create the fountain as an AI and post production element, integrating it seamlessly into the original footage. The work required matching the white studio environment, the lighting direction, the camera perspective, the lens distortion and the slow motion behaviour of the water so the added element felt like it had been captured in camera.

The result was a precise hybrid production solution: a complex physical prop added after the shoot with full control over shape, scale, water movement and integration. AI allowed the production to preserve the efficiency of the original studio plan while still delivering the visual idea the film needed.

Credits
Client: O Boticário
Campaign: Make B Wishlist
Agency: AlmapBBDO
Production Company: Paranoid
AI Production / Post Production Element: ODD Global

For O Boticário’s Nativa SPA Ameixa Intensa campaign, produced by Paranoid for AlmapBBDO, the film was built as a hybrid production combining live action beauty work with AI generated product sensorial sequences.

The main film was shot in studio with model, product and real plums, establishing the visual language through the lens of acclaimed beauty director and cinematographer Paulo Vainer. The challenge for the AI work was to extend that same aesthetic into shots that would normally require an additional specialist shoot day: high speed cameras, complex macro lighting, product liquids, fruit behaviour and tightly controlled packshot movement.

ODD was brought in to create the AI sequences for the film’s more sensorial and technically demanding moments. These included the intense plum macro worlds, liquid and texture shots, the impossible packshot with falling plums synchronized to a light pass and the final plum explosion.

The work needed to feel fully connected to the live action film. Every AI shot had to match the established beauty language: rich red and amber tones, glossy product textures, sensual lighting, high contrast reflections, slow motion detail and the premium cosmetic feel of the campaign.

The result was a hybrid production approach where live action carried the performance and tactile product world while AI expanded the film into impossible beauty details. The campaign kept the craft and photographic sophistication of the original shoot while gaining extra control, flexibility and visual ambition in post.

Credits
Client: O Boticário
Campaign: Nativa SPA Ameixa Intensa
Agency: AlmapBBDO
Production Company: Paranoid
Director / Director of Photography: Paulo Vainer
AI Production: ODD Global

Film / AI Production / Product Education

Zentera, formerly The New Zealand Merino Company, is the company behind ZQ and ZQ+, wool standards focused on high quality wool grown with care for animals, land and people. For their Merino education platform, Zentera created a dedicated digital experience explaining the performance benefits of merino wool and how the fibre works. Zentera Wool

Merino Deep Dive was produced as a film to sit at the centre of that story. The production was a collaboration between Zentera, ODD Global and Ian Sweeney, with Ian leading script and creative supervision and ODD leading the AI film concept and production process.

The film needed to make invisible performance visible. The brief called for control, accuracy, sophistication and clarity, translating technical fibre benefits into a cinematic visual language that could be understood quickly without losing the intelligence of the subject.

The production was built around a structured AI workflow, using still image development, animatic approval and then motion production to reduce surprises later in the process.

Visually, the film moved between merino sheep, wool staples, fibre interiors, macro textures and abstracted performance moments. Each image needed to feel beautiful but also precise, with the softness and warmth of natural fibre balanced against the clarity required for product education. The process involved broad visual exploration, finessed rounds and targeted retouching where specific scientific or material details needed to be portrayed.

The final piece combined AI image and motioin with traditional post-production to create a modern educational film with a premium cinematic tone. Voiceover by Antonia Prebble and sound design and mix by Factory Studio helped give the film its final rhythm, polish and emotional authority.

The assets from the production were also extended into Zentera’s online merino education page, giving the campaign a broader life beyond the film and helping turn the visual system into a wider product storytelling platform:Zentera Wool

Using AI in this context created a production pathway suited to the subject itself: precise, controlled and visually ambitious. It allowed the team to develop a complete visual language for merino performance, from sheep to fibre structure to finished fabric, while keeping the process transparent and structured from script to final delivery.

Credits
Client: Zentera
Head of Marketing: Katrina Comeskey
Content and Creative Lead: Jasmine Shaughnessy
Chief Operating Officer: Teresa Callow
Script and Creative Supervision: Ian Sweeney
AI Direction and Production: ODD Global
Voiceover: Antonia Prebble
Sound Design and Mix: Factory Studio

Film / AI Production / Post Production Support

For a Cruzeiro do Sul University campaign produced by Boiler Filmes for AlmapBBDO, a new creative need appeared after the live action shoot: the film needed to finish in a different location.

The original scene had been shot with the talent studying from home. The new idea was to transition that same person into an actual workplace, connecting study, professional ambition and real life career progression in one continuous visual move.

AlmapBBDO developed the new workplace imagery and ODD was brought in by Boiler Films to finesse those frames and create the transition between environments. The challenge was specific: the talent had to remain consistent while the world around them changed. Their action, body position and performance needed to continue naturally as the home study setting transformed into a professional work environment.

The work focused on continuity, precision and restraint. ODD worked on refining the AI generated workplace frames, matching them to the shot material and creating a fluid environmental change that connected both moments. The result allowed the film to expand beyond the original shoot and deliver a more complete narrative resolution without returning to set.

Using AI in this context created a practical and efficient post production solution. It gave the agency and production company a way to adapt the film after the shoot, add a new location and create a more ambitious final transition while keeping the talent’s performance at the centre of the scene.

Credits
Client: Cruzeiro do Sul
Agency: AlmapBBDO
Production Company: Boiler Filmes
Director: Pedro Antoniutti
Director of Photography: Adriano Faccioli
Art Director: Daniel Miragem
1st Assistant Director: Juju Cabral
Executive Producer / Account: Raphael Reitano
Head of Coordination: Juliana Sigolo
Coordination: Cynthia Gama and Cíntia Varella
Editing: Gabriel Lancman
Color Grading: Alexandre Cristófaro / Clandestino
Audio Production: Satélite Áudio
AI Production / Transition: ODD Global

For Coloreti, a product from Jazam Alimentos, the campaign “Deixa de ser Cinzeti. Abre um Coloreti” created a playful world around a simple idea: a small moment of flavour can change the mood of the day.

Created by TRUTHS and produced by Sobremesa Ideias, the film was developed as a stop motion claymation style commercial about the journey of the Coloreti cloud, a cheerful character who works together with the inhabitants of a small village to protect them from Cinzeti’s stormy grey weather.

The visual world needed to feel charming, handmade and full of colour. The story moved through a small village shaped by texture, humour and tactile detail, using the language of claymation to make the battle between Cinzeti and Coloreti feel light, fun and emotionally accessible.

ODD Global was responsible for all character development and AI film production, creating the characters, environments and final moving images that brought the campaign world to life. The process included defining the look of the Coloreti cloud, the village inhabitants and the grey stormy presence of Cinzeti, then developing the film with a consistent stop motion inspired visual language.

The production balanced a playful craft aesthetic with the flexibility of AI. Every frame needed to feel designed and physically made, with rounded forms, soft materials, colourful sets and a sense of miniature scale. The result was a fully AI produced film with the warmth of a handmade animation and the pace of a contemporary commercial.

The film helped translate the campaign line into a complete visual universe: stop being Cinzeti, open a Coloreti and let the day become more colourful.

Credits
Agency: TRUTHS
Client: Jazam Alimentos / Coloreti
Campaign: Deixa de ser Cinzeti. Abre um Coloreti
CEO: Regiane Zambon
Client Approval: Regiane Zambon, Luis Carlos Pereira, Rodrigo França
Head of Marketing: Luis Carlos Pereira
Client Marketing: Rodrigo França
TRUTHS CSO: Sabrina Guzzon
TRUTHS Partner Directors: Martin Montoya and Sabrina Guzzon
VP of Operations: Martin Montoya
Creative: Fred Gerodetti, Giovanni Pintaude, Guilherme Somensato
Production Company: Sobremesa Ideias
Artistic Supervision: Camila Faus
AI Creation and Production: ODD Global
Sound Design and Mix: Jonny Pipe Audio
Executive Production: Alvaro Pacheco

Big Save is a New Zealand furniture brand with a strong connection to local homes, landscapes and materials. For their Big Wool campaign, the idea was to bring that connection into the images themselves, placing selected furniture pieces into photographs of Big Save’s actual farms and natural environments in New Zealand.

The campaign needed to feel distinctly New Zealand: open, honest and tactile. Sofas, mattresses and recliners were integrated into real farm and coastal landscape photography, connecting the comfort of the products with the natural source of the wool.

ODD produced a series of campaign images with a focus on seamless product integration. Each frame required careful attention to product accuracy, scale, perspective, lighting and material texture so the furniture felt physically present in the original location photography rather than simply placed on top of a background.

The work balanced photographic realism with a campaign sensibility. The images needed to feel aspirational but grounded, with natural light, wide compositions and a sense of quiet scale that allowed both the product and the environment to hold the frame.

The final image set was created in horizontal and vertical formats to support multiple placements across digital and print. This allowed the campaign to move flexibly between website, social, retail, outdoor and promotional formats while keeping a consistent visual world across the full Big Wool story.

Credits
Client: Big Save
Campaign: Big Wool
AI Production: ODD Global

For the launch film bringing back Cheetos Flamin’ Hot Dill Pickle, Megan Thee Stallion and Nickelback collide in a deliberately absurd, high energy music video.

Created by GUT Miami and directed by Dave Meyers through RadicalMedia, the film leans fully into the chaos, moving from celebrity performance into a full blown snack heist with truck chases, surreal scale and Cheetos dust explosions. The campaign was produced for Cheetos with VFX by Autonomy.

Arthur Machado was brought in by Autonomy as an AI Artist, working with VFX Supervisor Jiri Kilevnik after previous collaborations together. The task was focused and specific: producing AI style frames for the truck action sequence as part of Autonomy’s VFX pipeline, working from the established visual direction and translating the material into images that could support the VFX process.

This was a small and specific contribution within a much larger production and post production effort. Arthur’s role was to support Autonomy’s VFX team with AI generated style frames for one sequence within the film. The final spot belongs to the many teams who shaped it from idea to execution.

For the full VFX breakdown and final film, view Autonomy’s case study here.

Credits
Client: Cheetos
Brand: PepsiCo Foods U.S.
Agency: GUT Miami
Director: Dave Meyers
Production Company: RadicalMedia
VFX Company: Autonomy
Autonomy Executive Creative Director: James Rogers
Autonomy Executive VFX Producer: Pete King
Autonomy VFX Supervisor: Jiri Kilevnik
AI Artist / Style Frames: Arthur Machado

is an American commercial EV company developing purpose built vehicle platforms for fleets and real world work. Their HC Series Cab is a medium duty low cab forward truck built on Harbinger’s electric chassis and designed for commercial applications that need maneuverability, payload capacity and everyday reliability.

For the launch of the new Harbinger Low Cab Forward truck, McCarthy Design needed campaign imagery before the vehicle existed as a final physical production model.

McCarthy

was leading a wider brand refresh for Harbinger and had a strong visual ambition for how the vehicle should feel: capable, engineered and contemporary, but also grounded in daily commercial use. Not a futuristic concept vehicle, but a real work truck moving through ports, airports, cities and distribution environments with a clean, confident American industrial tone.

Odd Global

joined the process from a solid briefing from McCarthy Design, using the digital prototype references and creative direction as the foundation for a focused AI exploration. The goal was not just to create polished images of a truck. It was to build a visual world around it, with control over environment, lighting, camera angle, motion language and brand consistency so the agency had a broad set of campaign ready directions to choose from.

We developed a series of photorealistic outdoor vehicle performance stills, placing the Low Cab Forward truck into real world commercial scenarios with the presence and control normally associated with an automotive shoot. The selected images were then enhanced, upscaled and retouched, refining the vehicle, environments and final image quality for campaign use.

Beyond the hero truck imagery, we also produced studio style visuals of the wider Harbinger vehicle range and truck configurations, along with teaser pieces for the launch of the HC Series Cab. The result was a flexible image library that could support the brand across multiple touchpoints, from launch assets to product storytelling.

Using AI

in this context created a more efficient and versatile production pathway. It allowed McCarthy and Harbinger to explore environments, angles and visual directions before committing to final selections, then develop a cohesive campaign image system around a vehicle that was still moving from prototype to market.

Credits
Client: Harbinger Motors
Marketing Manager: Dmitry Suvorov
Design Studio: McCarthy Design
Creative Directors: Matt Kitto, Richard Burson
AI Production: ODD Global
AI Artist: Arthur Machado

Lair NYC brought Odd Global on board to design and produce the background environments for a promotional film for Ruthless Podcast, shot entirely in studio against chroma key.

The brief was to create a series of cinematic background plates that could support the world of the spot while giving the production team a clear visual target before cameras rolled. Working alongside director Thor Raxlen and Executive Producer Mark Aji from job approval, we developed the environments according to the approved storyboards and delivered initial background plates ahead of the shoot.

This allowed each camera position, lighting setup and chroma key scenario to be planned with the final composition already in mind.

The Approach

Rather than treating the AI backgrounds as a post-production add-on, we designed them as part of the production process from the beginning. Each plate was built to serve the specific framing, perspective and lighting direction required for the scene, giving the studio shoot a stronger foundation and helping the live action integrate more naturally into the final world.

Execution

After the shoot, we revisited every background plate and adjusted them to match the captured camera movement, lens choice and composition. Plates were refined, fine-tuning perspective, scale, lighting and visual continuity so the environments sat convincingly behind the talent.

The result was a chroma key production where AI-generated environments became an active part of the filmmaking process, supporting both the shoot and the final composite with precision from pre-production through delivery.

Credits

Client: Ruthless Podcast
Production Company: Lair NYC
Director: Thor Raxlen
Executive Producer: Mark Aji
AI Background Environments: Odd Global
AI Artist: Arthur Machado