For Coloreti, a product from Jazam Alimentos, the campaign “Deixa de ser Cinzeti. Abre um Coloreti” created a playful world around a simple idea: a small moment of flavour can change the mood of the day.

Created by TRUTHS and produced by Sobremesa Ideias, the film was developed as a stop motion claymation style commercial about the journey of the Coloreti cloud, a cheerful character who works together with the inhabitants of a small village to protect them from Cinzeti’s stormy grey weather.

The visual world needed to feel charming, handmade and full of colour. The story moved through a small village shaped by texture, humour and tactile detail, using the language of claymation to make the battle between Cinzeti and Coloreti feel light, fun and emotionally accessible.

ODD Global was responsible for all character development and AI film production, creating the characters, environments and final moving images that brought the campaign world to life. The process included defining the look of the Coloreti cloud, the village inhabitants and the grey stormy presence of Cinzeti, then developing the film with a consistent stop motion inspired visual language.

The production balanced a playful craft aesthetic with the flexibility of AI. Every frame needed to feel designed and physically made, with rounded forms, soft materials, colourful sets and a sense of miniature scale. The result was a fully AI produced film with the warmth of a handmade animation and the pace of a contemporary commercial.

The film helped translate the campaign line into a complete visual universe: stop being Cinzeti, open a Coloreti and let the day become more colourful.

Credits
Agency: TRUTHS
Client: Jazam Alimentos / Coloreti
Campaign: Deixa de ser Cinzeti. Abre um Coloreti
CEO: Regiane Zambon
Client Approval: Regiane Zambon, Luis Carlos Pereira, Rodrigo França
Head of Marketing: Luis Carlos Pereira
Client Marketing: Rodrigo França
TRUTHS CSO: Sabrina Guzzon
TRUTHS Partner Directors: Martin Montoya and Sabrina Guzzon
VP of Operations: Martin Montoya
Creative: Fred Gerodetti, Giovanni Pintaude, Guilherme Somensato
Production Company: Sobremesa Ideias
Artistic Supervision: Camila Faus
AI Creation and Production: ODD Global
Sound Design and Mix: Jonny Pipe Audio
Executive Production: Alvaro Pacheco

Psalm 91 was created to support a keynote presented at the Vatican Business Summit by Nizan Guanaes, one of Brazil’s most influential advertising and communication strategists, founder and CEO of N.Ideias and a major figure in the Brazilian creative industry.

The film was produced for N.ideias by Sobremesa Ideias as a modern, religion-agnostic tone poem built around the text of Psalm 91. Rather than treating the psalm as a traditional religious piece, the creative approach was to explore i

ts emotional and symbolic force: protection, refuge, fear, faith, resilience and the search for light in uncertain times.

ODD was brought in to lead the AI creation and production of the film, working with Sobremesa Ideias and N.ideias to translate an ancient text into a contemporary visual language. The result was a cinematic sequence of images designed to feel timeless but current, spiritual but not denominational, poetic but accessible.

The production combined AI image creation, motion, editing, music and sound design to build a film that could carry the voiceover as a central emotional thread. The visual world was designed around atmosphere, metaphor and rhythm rather than literal illustration, allowing the words to remain open while the images created a sense of movement through danger, shelter and transcendence.

Because the film was created to support a live keynote, it needed to work as both cinema and stage language. The piece had to hold attention in a large presentation environment, create emotional momentum and give the speech a visual opening that felt meaningful without becoming overly explanatory.

Using AI made it possible to build a full tone poem production with speed, visual ambition and close creative control. The process allowed the team to explore a wide range of symbolic imagery and refine the film around the cadence of the voiceover, creating a complete cinematic piece that supported the keynote while standing as its own poetic interpretation of the text.

Credits
Client: N.ideias
Creation: Nizan Guanaes
Creative and Production Coordination: Celina Esteves, Cintia Hachiya and Paulo Coelho
Production Company: Sobremesa Ideias
Co-Creation: Camila Faus, Fernanda Guerreiro and ODD Global
AI Creation and Production: ODD Global
Music and Sound Effects: ODD Global
Voiceover: Toby Ricketts
Executive Production: Alvaro Pacheco