The Odd Forest is an initiative created by Odd Global to connect generative production with something tangible in the physical world.

For every production we complete native trees are planted through Banks Peninsula Conservation Trust in Te Pātaka o Rākaihautū Banks Peninsula. The number of trees reflects the overall scale of each project and its approximate use of image and video generation.

THE LAUNCH FILM

To introduce the initiative we created a launch film produced entirely with generative AI.

The film turns the premise into a deadpan New Zealand bush-scout comedy. An overly enthusiastic guide takes three distinctly unimpressed young scouts through a regenerating native forest while explaining how the AI generations behind Odd Global’s productions are helping to plant what surrounds them.

The good and the bad generations. Mostly the bad ones.

Produced from the ground up using generative image and video workflows the project involved developing the characters and environments and visual language before building the film shot by shot through AI. It became both the communication piece for the initiative and another production contributing trees to the forest itself.

A deliberately circular idea: a film generated with AI about turning AI generations into native regeneration.

The work is digital. The forest is real.

Explore The Odd Forest →

Film / AI Production / Product Education

Zentera, formerly The New Zealand Merino Company, is the company behind ZQ and ZQ+, wool standards focused on high quality wool grown with care for animals, land and people. For their Merino education platform, Zentera created a dedicated digital experience explaining the performance benefits of merino wool and how the fibre works. Zentera Wool

Merino Deep Dive was produced as a film to sit at the centre of that story. The production was a collaboration between Zentera, ODD Global and Ian Sweeney, with Ian leading script and creative supervision and ODD leading the AI film concept and production process.

The film needed to make invisible performance visible. The brief called for control, accuracy, sophistication and clarity, translating technical fibre benefits into a cinematic visual language that could be understood quickly without losing the intelligence of the subject.

The production was built around a structured AI workflow, using still image development, animatic approval and then motion production to reduce surprises later in the process.

Visually, the film moved between merino sheep, wool staples, fibre interiors, macro textures and abstracted performance moments. Each image needed to feel beautiful but also precise, with the softness and warmth of natural fibre balanced against the clarity required for product education. The process involved broad visual exploration, finessed rounds and targeted retouching where specific scientific or material details needed to be portrayed.

The final piece combined AI image and motioin with traditional post-production to create a modern educational film with a premium cinematic tone. Voiceover by Antonia Prebble and sound design and mix by Factory Studio helped give the film its final rhythm, polish and emotional authority.

The assets from the production were also extended into Zentera’s online merino education page, giving the campaign a broader life beyond the film and helping turn the visual system into a wider product storytelling platform:Zentera Wool

Using AI in this context created a production pathway suited to the subject itself: precise, controlled and visually ambitious. It allowed the team to develop a complete visual language for merino performance, from sheep to fibre structure to finished fabric, while keeping the process transparent and structured from script to final delivery.

Credits
Client: Zentera
Head of Marketing: Katrina Comeskey
Content and Creative Lead: Jasmine Shaughnessy
Chief Operating Officer: Teresa Callow
Script and Creative Supervision: Ian Sweeney
AI Direction and Production: ODD Global
Voiceover: Antonia Prebble
Sound Design and Mix: Factory Studio

For Coloreti, a product from Jazam Alimentos, the campaign “Deixa de ser Cinzeti. Abre um Coloreti” created a playful world around a simple idea: a small moment of flavour can change the mood of the day.

Created by TRUTHS and produced by Sobremesa Ideias, the film was developed as a stop motion claymation style commercial about the journey of the Coloreti cloud, a cheerful character who works together with the inhabitants of a small village to protect them from Cinzeti’s stormy grey weather.

The visual world needed to feel charming, handmade and full of colour. The story moved through a small village shaped by texture, humour and tactile detail, using the language of claymation to make the battle between Cinzeti and Coloreti feel light, fun and emotionally accessible.

ODD Global was responsible for all character development and AI film production, creating the characters, environments and final moving images that brought the campaign world to life. The process included defining the look of the Coloreti cloud, the village inhabitants and the grey stormy presence of Cinzeti, then developing the film with a consistent stop motion inspired visual language.

The production balanced a playful craft aesthetic with the flexibility of AI. Every frame needed to feel designed and physically made, with rounded forms, soft materials, colourful sets and a sense of miniature scale. The result was a fully AI produced film with the warmth of a handmade animation and the pace of a contemporary commercial.

The film helped translate the campaign line into a complete visual universe: stop being Cinzeti, open a Coloreti and let the day become more colourful.

Credits
Agency: TRUTHS
Client: Jazam Alimentos / Coloreti
Campaign: Deixa de ser Cinzeti. Abre um Coloreti
CEO: Regiane Zambon
Client Approval: Regiane Zambon, Luis Carlos Pereira, Rodrigo França
Head of Marketing: Luis Carlos Pereira
Client Marketing: Rodrigo França
TRUTHS CSO: Sabrina Guzzon
TRUTHS Partner Directors: Martin Montoya and Sabrina Guzzon
VP of Operations: Martin Montoya
Creative: Fred Gerodetti, Giovanni Pintaude, Guilherme Somensato
Production Company: Sobremesa Ideias
Artistic Supervision: Camila Faus
AI Creation and Production: ODD Global
Sound Design and Mix: Jonny Pipe Audio
Executive Production: Alvaro Pacheco

Psalm 91 was created to support a keynote presented at the Vatican Business Summit by Nizan Guanaes, one of Brazil’s most influential advertising and communication strategists, founder and CEO of N.Ideias and a major figure in the Brazilian creative industry.

The film was produced for N.ideias by Sobremesa Ideias as a modern, religion-agnostic tone poem built around the text of Psalm 91. Rather than treating the psalm as a traditional religious piece, the creative approach was to explore i

ts emotional and symbolic force: protection, refuge, fear, faith, resilience and the search for light in uncertain times.

ODD was brought in to lead the AI creation and production of the film, working with Sobremesa Ideias and N.ideias to translate an ancient text into a contemporary visual language. The result was a cinematic sequence of images designed to feel timeless but current, spiritual but not denominational, poetic but accessible.

The production combined AI image creation, motion, editing, music and sound design to build a film that could carry the voiceover as a central emotional thread. The visual world was designed around atmosphere, metaphor and rhythm rather than literal illustration, allowing the words to remain open while the images created a sense of movement through danger, shelter and transcendence.

Because the film was created to support a live keynote, it needed to work as both cinema and stage language. The piece had to hold attention in a large presentation environment, create emotional momentum and give the speech a visual opening that felt meaningful without becoming overly explanatory.

Using AI made it possible to build a full tone poem production with speed, visual ambition and close creative control. The process allowed the team to explore a wide range of symbolic imagery and refine the film around the cadence of the voiceover, creating a complete cinematic piece that supported the keynote while standing as its own poetic interpretation of the text.

Credits
Client: N.ideias
Creation: Nizan Guanaes
Creative and Production Coordination: Celina Esteves, Cintia Hachiya and Paulo Coelho
Production Company: Sobremesa Ideias
Co-Creation: Camila Faus, Fernanda Guerreiro and ODD Global
AI Creation and Production: ODD Global
Music and Sound Effects: ODD Global
Voiceover: Toby Ricketts
Executive Production: Alvaro Pacheco