We used AI from the start to accelerate and visualise ideas. First, we generated the real-life cast — photo-real characters that helped the team and client decide on the look and feel of the talent. Once the casting was approved, we derived balloon versions of each person directly from those faces, already matched in likeness, tone and expression.

The same approach applied to the on-screen talent of the film. We built AI versions of their faces and bodies, then used that as the base to evolve their balloon doubles. Texture, reflectivity, colour, and costume were adjusted with input from the director and agency until every character felt just right.

These AI-generated frames became the visual reference for both live-action shooting and 3D production, saving time, unlocking clarity early, and allowing more energy to go into refining the final look instead of chasing it later.

Eudora was about to begin production on a new 3D product demo for Chronology. It needed to align with the visual identity of the campaign film and included a few wishful scenes that would require visual exploration before the director, agency and client could fully commit.

While 3D was clearly the right production tool for the final film, it was not the best tool to start with. Early storytelling and visual development needed speed and flexibility. Exploration rounds in full 3D would have cost time and money that simply were not available.

Working closely with the director and VFX team, we built a high fidelity storyboard that locked colour palette, ingredients and textures before a single polygon was modelled. Along the way we gave space for the creative team and client to explore how key moments of the demo, like the droplet containing life and the product mix bursting into a hair strand, would play out visually.

Because the storyboard already mirrored the final look, 3D production began the moment the client signed off.

No guesswork. Fewer revisions. Oddly happy people.

AI Concepts / Storyboard

Final 3D Demo

Client: Eudora (O Boticário)
Agency: AlmapBBDO
Director: Bruno Ilogti
Production Company: Surreal Hotel Arts
VFX: Voodoo House

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