AsiaFoods “Chingu Ya!” /Rabbithole

(Playful AI-crafted launch film)

Project Snapshot
A vibrant spot that drops viewers straight into the magical worlds of Chingu Café, turning a delicious iced drink into a portal of day-dreamy adventure for Gen-Z across Southeast Asia.

Challenge
AsiaFoods asked Rabbithole AI Studio to create a fully AI-generated commercial that would speak fluent K-pop to a younger audience while remaining true to existing brand comms. Creative Director Blair Vermette, the legend behind the viral Adidas Floral ad, brought in Arthur Machado to lead the charge from creative concept to landing photoreal packshots, believable liquid pours and three flavour mascots without losing character or location continuity.

AI-Driven Solution
The overall look was set in Flux, then honed mascot and character fidelity in Midjourney to guarantee on-model consistency. Luma handled the close-up pour shots, Runway was used for extending the frame for a native 9:16 vertical format, while Kling, Hailuo and Hiuggsfield supplied fluid animations from real-world streets into colorful fantasy worlds. Adobe Generative Fill for fine tuning and product pack compositing; Premiere carried the edit; After Effects layered motion-graphic supers.

Outcome
The film racked up more than 280 k plays on the brand’s TikTok channel within the first 48 hours.

Tech Stack
Flux, Midjourney v6, Luma Dream Machine, Kling, Runway Gen-3, Hailuo, Hiuggsfield, Adobe Generative Fill, Premiere Pro, After Effects. 

Credits

Client: NutriAsia

Product: Chingu Cafe

AI Production Studio: Rabbithole AI

Creative Director: Blair Vermette

AI Film Director: Arthur Machado

Sound Design & Mix: Jonny Pipe