Eudora Concept & Storyboard

Eudora was about to begin production on a new 3D product demo for Chronology. It needed to align with the visual identity of the campaign film and included a few wishful scenes that would require visual exploration before the director, agency and client could fully commit.

While 3D was clearly the right production tool for the final film, it was not the best tool to start with. Early storytelling and visual development needed speed and flexibility. Exploration rounds in full 3D would have cost time and money that simply were not available.

Working closely with the director and VFX team, we built a high fidelity storyboard that locked colour palette, ingredients and textures before a single polygon was modelled. Along the way we gave space for the creative team and client to explore how key moments of the demo, like the droplet containing life and the product mix bursting into a hair strand, would play out visually.

Because the storyboard already mirrored the final look, 3D production began the moment the client signed off.

No guesswork. Fewer revisions. Oddly happy people.

AI Concepts / Storyboard

Final 3D Demo

Client: Eudora (O Boticário)
Agency: AlmapBBDO
Director: Bruno Ilogti
Production Company: Surreal Hotel Arts
VFX: Voodoo House