GloboNews “Popcorn Vendor” /MAAR

(Hybrid AI + stock + motion-graphics TVC)

Project Snapshot

For GloboNews, Brazil’s flagship news channel, SantaTransmedia’s directing duo Olhos wanted to visualise a butterfly-effect chain reaction: a popcorn vendor’s small decision on an English pier ripples through corn fields, container ships and oil refineries before lifting credit purchases back in Brazil.

Challenge

The concept demanded globe-spanning imagery and cinematic transitions, yet budgets, schedules and travel logistics ruled out a traditional multi-country shoot or an all-CG approach. The AI-powered design agency MAAR, under the creative direction of Pedro Burneiko, brought in Arthur Machado as lead AI-artist to craft sequences that could sit naturally beside premium stock footage and layered motion graphics, while still giving client and agency full aesthetic control.

AI-Driven Solution

Through an iterative pipeline, stakeholders approved frame-accurate previews before animation began. The scenes in motion where then delivered as a menu of camera moves and actions, so Olhos could orchestrate rhythm in the edit. 

Outcome

The finished 30-second spot aired in GloboNews prime time, delivered on time without a single overseas shoot day. The approach has since been earmarked by all for future hybrid productions.

Credits:

Client: GloboNews

Production Company: Santa Transmedia

Director: Olhos

Design Agency: MAAR

AI Creative Director: Pedro Burneiko

AI Artist: Arthur Machado