Directed by long time collaborator and friend Ian Sweeney, the official video for COOLETHAN and Emma Dilemma’s “Late Nights.” song had some time and budget limitations to adhere to, but imagination was wide open. Working alongside the director, we created a few AI flash frame inserts that could deepen the eerie and unsettling tone without changing the structure or style of the cut.
We kept our role small and surgical. Our goal was to craft blink length inserts that echo the haunting themes and blend into the rhythm of the edit. We focused on imagery that breath like pulses in darkness, fleeting textures and classic haunting visuals generated with AI, matched grain and grade, and delivered for the editorial team to drop them in as they wished.
Small pieces, big atmosphere.
July 21, 2025