Polenghi “Brasiliana” /Tropical Film

Project Snapshot

Modern-day Venice and Rio de Janeiro rarely share a frame, yet Polenghi’s new “Brasiliana” brand film opens with a vintage wooden cargo boat gliding down the Grand Canal before docking in Guanabara Bay, an impossible sequence in the reality of that production, conjured entirely through AI. The shots celebrate Polenghi’s century-old cheese heritage while underscoring the rising role of generative workflows in high-end commercial production.

Challenge

Director Rog Souza wanted a solid Venice-to-Rio establishing sequence, without the cost of overseas shoots or time for heavyweight VFX. The vision also had to stay open to client and agency tweaks on everything from hull details to location time period, and deliver high production value cinematography.

AI-Driven Solution

We designed an iterative generative pipeline that let the agency, director and brand adjust every detail in the images. Once those were locked-in, animation studies began generating multiple animated camera paths: overarching crane moves, aerial drifts, cutaways and transitions to live action footage were generated and previewed in context, letting Souza pick the perfect assets to blend into live-action footage.

Outcome

Scenes were delivered on schedule, with options for the edit and transitions to blend with the live action shots and no requests left unattended, successfully showcasing the historic voyage that established the Polenghi brand as one of the most traditional and beloved brands in Brazil.

Credits

AI Artist: Arthur Machado
Film Director: Rog Souza

Production Company: Tropical Film
Agency: DPZ&T