advertising – odd.global https://odd.global Different. By Design. Mon, 06 Apr 2026 10:25:24 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://odd.global/wp-content/uploads/2025/06/cropped-odd-icon-32x32.jpg advertising – odd.global https://odd.global 32 32 VIVO ENTERTAINMENT /MAAR https://odd.global/portfolio-item/vivo-entertainment-maar/ Sat, 01 Nov 2025 10:18:58 +0000 https://odd.global/?post_type=portfolio-item&p=3098

MAAR, the São Paulo-based branding and design AI agency, came to Odd Global with a tight brief: a 15-second film for Vivo, Brazil’s leading telco with over 103 million mobile subscribers, had been produced in-house for the Vivo Entertainment product. By the time it was ready to air, AI image generation had moved fast enough that the original visuals no longer matched what the technology could deliver. With no time to go back to production, they needed the visuals upgraded to current standards, quickly.

 

The Challenge

 

The existing cut was locked. The brief wasn’t to redo the film but to replace its product imagery with versions that felt current, photorealistic, and premium. Entertainment devices, a gaming laptop and headphones, needed to hold up to broadcast scrutiny and match the colour world of the existing edit.

 

What We Did

We approached it at the image level first. For each take, we generated new stills that matched the framing, lighting direction, and mood of the originals precisely, while pushing material quality to where AI generation now sits: crisp surface textures, accurate reflections, and the kind of photorealism that earlier models couldn’t deliver.

With the new stills approved, we applied motion using current AI animation models and cut a new edit for Vivo Entertainment. The full update was delivered in record time, replacing an obsolete look with a high quality result that matched the pace and quality bar of the final broadcast.

]]> O Boticário Nativa SPA /LOVE Pictures Company https://odd.global/portfolio-item/nativa-spa-orquidea-lumiere-o-boticario/ Fri, 31 Oct 2025 09:36:38 +0000 https://odd.global/?post_type=portfolio-item&p=3091

Nativa SPA Orquídea Lumière / O Boticário

Production Company LOVE Pictures Company brought Odd.Global on board to design and produce two animated product shots for the launch

campaign of O Boticário’s Nativa SPA Orquídea Lumière, directed by Ariela Dorf. The brief was open: concept both a glamour shot and a pack shot from scratch, within the world of the film.

The Brief

LOVE Pictures came to us with full creative freedom to propose visual directions for both shots. The only parameters were the product and the campaign’s world: orchids, warmth, mystery, luminosity.

Exploration

We ran a focused exploration, presenting multiple options within the same visual territory. Both shots moved quickly through review, each with a single concept approved instantly by director, agency, and client.

Execution

With concepts locked, we turned to careful image retouching to achieve maximum product accuracy: label text, bottle form, product texture and reflective qualities.

Motion was then added to both shots. The pack shot features orchids blooming in the background, a result that would have been impractical to achieve in live action and out of scope for a 3D pipe

line. The glamour shot brings the products rotating on a bed of backlit orchids, with light and shadow working through each product.

 

Credits

Client: O Boticário

Product: Nativa SPA Orquídea Lumière

Agency: AlmapBBDO

Production Company: LOVE Pictures Company

Director: Ariela Dorf

Producer: Wal Tamagno

Executive Producer: Joana Duchiade

Post-Production Executive Producer: Mario Ubirajara

AI Artist: Arthur Machado

]]> AsiaFoods “Chingu Ya!” /Rabbithole https://odd.global/portfolio-item/asiafoods-chingu-ya/ Tue, 08 Apr 2025 04:52:18 +0000 https://staging.odd.global/?post_type=portfolio-item&p=2503

(Playful AI-crafted launch film)

Project Snapshot
 A vibrant spot that drops viewers straight into the magical worlds of Chingu Café, turning a delicious iced drink into a portal of day-dreamy adventure for Gen-Z across Southeast Asia.

 

Challenge
AsiaFoods asked Rabbithole AI Studio to create a fully AI-generated commercial that would speak fluent K-pop to a younger audience while remaining true to existing brand comms. Creative Director Blair Vermette, the legend behind the viral Adidas Floral ad, brought in Arthur Machado to lead the charge from creative concept to landing photoreal packshots, believable liquid pours and three flavour mascots without losing character or location continuity.

 

AI-Driven Solution
The overall look was set in Flux, then honed mascot and character fidelity in Midjourney to guarantee on-model consistency. Luma handled the close-up pour shots, Runway was used for extending the frame for a native 9:16 vertical format, while Kling, Hailuo and Hiuggsfield supplied fluid animations from real-world streets into colorful fantasy worlds. Adobe Generative Fill for fine tuning and product pack compositing; Premiere carried the edit; After Effects layered motion-graphic supers.

 

Outcome
The film racked up more than 280 k plays on the brand’s TikTok channel within the first 48 hours.

 

Tech Stack
 Flux, Midjourney v6, Luma Dream Machine, Kling, Runway Gen-3, Hailuo, Hiuggsfield, Adobe Generative Fill, Premiere Pro, After Effects. 

 

Credits

Client: NutriAsia

Product: Chingu Cafe

AI Production Studio: Rabbithole AI

Creative Director: Blair Vermette

AI Film Director: Arthur Machado

Sound Design & Mix: Jonny Pipe

]]> Santa’s Bucket List https://odd.global/portfolio-item/santas-bucket-list/ Mon, 16 Dec 2024 03:52:41 +0000 https://staging.odd.global/?post_type=portfolio-item&p=2582 A playful short shows Santa hunting for a post-holiday adventure only to realize every bucket-list item is waiting in Christchurch. AI-generated transitions with Santa getting ready for the many adventures that awaits wrapped the city as the perfect one-stop getaway.

Working solo, Arthur Machado scripted, storyboarded and produced the entire piece with generative tools. Crafted prompts created stylized transitions that whisk Santa between activities while keeping a coherent look and cheerful tone. 

Released on December 10, 2024, the film earned coverage from Campaign Brief and regional media, spreading seasonal goodwill while positioning Christchurch as a world-class destination. 

 

Credits:

Concept, Direction and Production: Arthur Machado
Distribution support: Christchurch Attractions, Paranoid Brasil, Resonate.

 

 

]]> A Perfect Match /CulturePop Soda https://odd.global/portfolio-item/culturepop-soda-a-perfect-match/ Fri, 16 Aug 2024 03:32:06 +0000 https://staging.odd.global/?post_type=portfolio-item&p=2577  

Curious Refuge issued a real client brief complete with brand guidelines and product photography for CulturePop Soda, a probiotic sparkling drink that pairs fruit with culinary spices. Working solo, Arthur Machado wrote the script, designed the entire production workflow and delivered a 30-second spot titled A Perfect Match, celebrating the brand’s unexpected flavour combinations.

 

 

The film earned public shout-outs from Curious Refuge organisers and CulturePop brand managers for its faithful yet imaginative take on the brief. It also became a calling card that led People’s Television to engage Arthur for the Pack4Good Sweetfella consultancy, citing the CulturePop project as proof of concept.

 

Credits:

Brand: CulturePop Soda

Writer, AI Director and Producer: Arthur Machado

Client Brief Provider: Curious Refuge

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