For the launch film bringing back Cheetos Flamin’ Hot Dill Pickle, Megan Thee Stallion and Nickelback collide in a deliberately absurd, high energy music video.

Created by GUT Miami and directed by Dave Meyers through RadicalMedia, the film leans fully into the chaos, moving from celebrity performance into a full blown snack heist with truck chases, surreal scale and Cheetos dust explosions. The campaign was produced for Cheetos with VFX by Autonomy.

Arthur Machado was brought in by Autonomy as an AI Artist, working with VFX Supervisor Jiri Kilevnik after previous collaborations together. The task was focused and specific: producing AI style frames for the truck action sequence as part of Autonomy’s VFX pipeline, working from the established visual direction and translating the material into images that could support the VFX process.

This was a small and specific contribution within a much larger production and post production effort. Arthur’s role was to support Autonomy’s VFX team with AI generated style frames for one sequence within the film. The final spot belongs to the many teams who shaped it from idea to execution.

For the full VFX breakdown and final film, view Autonomy’s case study here.

Credits
Client: Cheetos
Brand: PepsiCo Foods U.S.
Agency: GUT Miami
Director: Dave Meyers
Production Company: RadicalMedia
VFX Company: Autonomy
Autonomy Executive Creative Director: James Rogers
Autonomy Executive VFX Producer: Pete King
Autonomy VFX Supervisor: Jiri Kilevnik
AI Artist / Style Frames: Arthur Machado