The challenge was controlling every visual detail, from architecture to decoration to atmosphere, without the long timelines or high costs of traditional production.

We stepped in with AI. By creating photorealistic office settings tailored entirely around their luminaires, we gave the client full creative control over how their products were placed, styled and lit. Turnaround time was faster and costs were reduced to a fraction of what live shoots or 3D visualisation would require.

Each office environment had its own character and layout, designed for multiple output formats across print and digital. With visuals developed upfront and collaboratively, Eagle Lighting could make confident creative decisions early, with clarity on look and tone before anything was final.