For O Boticário’s Make B Wishlist film, produced by Paranoid for AlmapBBDO, the production was designed around a smart and efficient studio approach. The film was shot inside a clean white studio box, using controlled staging, performance, camera movement and product choreography to keep the production agile without losing the premium beauty language of the brand.

Within that setup, one production challenge appeared: the need for a modern water fountain in the scene.

A practical fountain would have complicated the production logic. It would have introduced water, rigging, plumbing, reflections, and additional time into a shoot built around efficiency and control. It was exactly the kind of prop that could break the intelligence of the production design.

ODD was brought in to create the fountain as an AI and post production element, integrating it seamlessly into the original footage. The work required matching the white studio environment, the lighting direction, the camera perspective, the lens distortion and the slow motion behaviour of the water so the added element felt like it had been captured in camera.

The result was a precise hybrid production solution: a complex physical prop added after the shoot with full control over shape, scale, water movement and integration. AI allowed the production to preserve the efficiency of the original studio plan while still delivering the visual idea the film needed.

Credits
Client: O Boticário
Campaign: Make B Wishlist
Agency: AlmapBBDO
Production Company: Paranoid
AI Production / Post Production Element: ODD Global

For O Boticário’s Nativa SPA Ameixa Intensa campaign, produced by Paranoid for AlmapBBDO, the film was built as a hybrid production combining live action beauty work with AI generated product sensorial sequences.

The main film was shot in studio with model, product and real plums, establishing the visual language through the lens of acclaimed beauty director and cinematographer Paulo Vainer. The challenge for the AI work was to extend that same aesthetic into shots that would normally require an additional specialist shoot day: high speed cameras, complex macro lighting, product liquids, fruit behaviour and tightly controlled packshot movement.

ODD was brought in to create the AI sequences for the film’s more sensorial and technically demanding moments. These included the intense plum macro worlds, liquid and texture shots, the impossible packshot with falling plums synchronized to a light pass and the final plum explosion.

The work needed to feel fully connected to the live action film. Every AI shot had to match the established beauty language: rich red and amber tones, glossy product textures, sensual lighting, high contrast reflections, slow motion detail and the premium cosmetic feel of the campaign.

The result was a hybrid production approach where live action carried the performance and tactile product world while AI expanded the film into impossible beauty details. The campaign kept the craft and photographic sophistication of the original shoot while gaining extra control, flexibility and visual ambition in post.

Credits
Client: O Boticário
Campaign: Nativa SPA Ameixa Intensa
Agency: AlmapBBDO
Production Company: Paranoid
Director / Director of Photography: Paulo Vainer
AI Production: ODD Global

Film / AI Production / Post Production Support

For a Cruzeiro do Sul University campaign produced by Boiler Filmes for AlmapBBDO, a new creative need appeared after the live action shoot: the film needed to finish in a different location.

The original scene had been shot with the talent studying from home. The new idea was to transition that same person into an actual workplace, connecting study, professional ambition and real life career progression in one continuous visual move.

AlmapBBDO developed the new workplace imagery and ODD was brought in by Boiler Films to finesse those frames and create the transition between environments. The challenge was specific: the talent had to remain consistent while the world around them changed. Their action, body position and performance needed to continue naturally as the home study setting transformed into a professional work environment.

The work focused on continuity, precision and restraint. ODD worked on refining the AI generated workplace frames, matching them to the shot material and creating a fluid environmental change that connected both moments. The result allowed the film to expand beyond the original shoot and deliver a more complete narrative resolution without returning to set.

Using AI in this context created a practical and efficient post production solution. It gave the agency and production company a way to adapt the film after the shoot, add a new location and create a more ambitious final transition while keeping the talent’s performance at the centre of the scene.

Credits
Client: Cruzeiro do Sul
Agency: AlmapBBDO
Production Company: Boiler Filmes
Director: Pedro Antoniutti
Director of Photography: Adriano Faccioli
Art Director: Daniel Miragem
1st Assistant Director: Juju Cabral
Executive Producer / Account: Raphael Reitano
Head of Coordination: Juliana Sigolo
Coordination: Cynthia Gama and Cíntia Varella
Editing: Gabriel Lancman
Color Grading: Alexandre Cristófaro / Clandestino
Audio Production: Satélite Áudio
AI Production / Transition: ODD Global

For Coloreti, a product from Jazam Alimentos, the campaign “Deixa de ser Cinzeti. Abre um Coloreti” created a playful world around a simple idea: a small moment of flavour can change the mood of the day.

Created by TRUTHS and produced by Sobremesa Ideias, the film was developed as a stop motion claymation style commercial about the journey of the Coloreti cloud, a cheerful character who works together with the inhabitants of a small village to protect them from Cinzeti’s stormy grey weather.

The visual world needed to feel charming, handmade and full of colour. The story moved through a small village shaped by texture, humour and tactile detail, using the language of claymation to make the battle between Cinzeti and Coloreti feel light, fun and emotionally accessible.

ODD Global was responsible for all character development and AI film production, creating the characters, environments and final moving images that brought the campaign world to life. The process included defining the look of the Coloreti cloud, the village inhabitants and the grey stormy presence of Cinzeti, then developing the film with a consistent stop motion inspired visual language.

The production balanced a playful craft aesthetic with the flexibility of AI. Every frame needed to feel designed and physically made, with rounded forms, soft materials, colourful sets and a sense of miniature scale. The result was a fully AI produced film with the warmth of a handmade animation and the pace of a contemporary commercial.

The film helped translate the campaign line into a complete visual universe: stop being Cinzeti, open a Coloreti and let the day become more colourful.

Credits
Agency: TRUTHS
Client: Jazam Alimentos / Coloreti
Campaign: Deixa de ser Cinzeti. Abre um Coloreti
CEO: Regiane Zambon
Client Approval: Regiane Zambon, Luis Carlos Pereira, Rodrigo França
Head of Marketing: Luis Carlos Pereira
Client Marketing: Rodrigo França
TRUTHS CSO: Sabrina Guzzon
TRUTHS Partner Directors: Martin Montoya and Sabrina Guzzon
VP of Operations: Martin Montoya
Creative: Fred Gerodetti, Giovanni Pintaude, Guilherme Somensato
Production Company: Sobremesa Ideias
Artistic Supervision: Camila Faus
AI Creation and Production: ODD Global
Sound Design and Mix: Jonny Pipe Audio
Executive Production: Alvaro Pacheco

Psalm 91 was created to support a keynote presented at the Vatican Business Summit by Nizan Guanaes, one of Brazil’s most influential advertising and communication strategists, founder and CEO of N.Ideias and a major figure in the Brazilian creative industry.

The film was produced for N.ideias by Sobremesa Ideias as a modern, religion-agnostic tone poem built around the text of Psalm 91. Rather than treating the psalm as a traditional religious piece, the creative approach was to explore i

ts emotional and symbolic force: protection, refuge, fear, faith, resilience and the search for light in uncertain times.

ODD was brought in to lead the AI creation and production of the film, working with Sobremesa Ideias and N.ideias to translate an ancient text into a contemporary visual language. The result was a cinematic sequence of images designed to feel timeless but current, spiritual but not denominational, poetic but accessible.

The production combined AI image creation, motion, editing, music and sound design to build a film that could carry the voiceover as a central emotional thread. The visual world was designed around atmosphere, metaphor and rhythm rather than literal illustration, allowing the words to remain open while the images created a sense of movement through danger, shelter and transcendence.

Because the film was created to support a live keynote, it needed to work as both cinema and stage language. The piece had to hold attention in a large presentation environment, create emotional momentum and give the speech a visual opening that felt meaningful without becoming overly explanatory.

Using AI made it possible to build a full tone poem production with speed, visual ambition and close creative control. The process allowed the team to explore a wide range of symbolic imagery and refine the film around the cadence of the voiceover, creating a complete cinematic piece that supported the keynote while standing as its own poetic interpretation of the text.

Credits
Client: N.ideias
Creation: Nizan Guanaes
Creative and Production Coordination: Celina Esteves, Cintia Hachiya and Paulo Coelho
Production Company: Sobremesa Ideias
Co-Creation: Camila Faus, Fernanda Guerreiro and ODD Global
AI Creation and Production: ODD Global
Music and Sound Effects: ODD Global
Voiceover: Toby Ricketts
Executive Production: Alvaro Pacheco

MAAR, the São Paulo-based branding and design AI agency, came to Odd Global with a tight brief: a 15-second film for Vivo, Brazil’s leading telco with over 103 million mobile subscribers, had been produced in-house for the Vivo Entertainment product. By the time it was ready to air, AI image generation had moved fast enough that the original visuals no longer matched what the technology could deliver. With no time to go back to production, they needed the visuals upgraded to current standards, quickly.

The Challenge

The existing cut was locked. The brief wasn’t to redo the film but to replace its product imagery with versions that felt current, photorealistic, and premium. Entertainment devices, a gaming laptop and headphones, needed to hold up to broadcast scrutiny and match the colour world of the existing edit.

What We Did

We approached it at the image level first. For each take, we generated new stills that matched the framing, lighting direction, and mood of the originals precisely, while pushing material quality to where AI generation now sits: crisp surface textures, accurate reflections, and the kind of photorealism that earlier models couldn’t deliver.

With the new stills approved, we applied motion using current AI animation models and cut a new edit for Vivo Entertainment. The full update was delivered in record time, replacing an obsolete look with a high quality result that matched the pace and quality bar of the final broadcast.

(Seamless hair transition from 3D demo to live action shot with A.I.)

Project Snapshot

In three regional cuts, a single strand of 3D-rendered hair blossoms into live-action locks, delivering an “impossible” macro-to-model reveal for Sunsilk / Elidor’s global push.

Challenge

Droga5 São Paulo and VFX studio Voodoo House needed a way to link a conventional CG product demo with a photoreal transition that would hold up across varied hair types and markets, all under a compressed post schedule and budget. 

AI-Driven Solution

We began by re-texturing the hero 3D strand adding fresh cuticle detail, natural sheen, and subtle colour variation to read as perfectly healthy hair at macro scale. From that point, the camera “pulls” outward in a single fluid move: the digitally perfected strand seamlessly expands into the original live-action wide shot. The same pipeline was tailored to three hair types and model plates, ensuring culturally specific beauty cues for an international campaign.

Outcome

All three master films exceeded creative expectations and were delivered on schedule and under budget, enabling Sunsilk to launch simultaneously across territories with no additional shoot days required.

Credits:

AI Artist: Arthur Machado

Agency: Droga5 São Paulo

VFX: Voodoo House

Modern-day Venice and Rio de Janeiro rarely share a frame, yet Polenghi’s new “Brasiliana” brand film opens with a vintage wooden cargo boat gliding down the Grand Canal before docking in Guanabara Bay, an impossible sequence in the reality of that production, conjured entirely through AI. The shots celebrate Polenghi’s century-old cheese heritage while underscoring the rising role of generative workflows in high-end commercial production.

Challenge

Director Rog Souza wanted a solid Venice-to-Rio establishing sequence, without the cost of overseas shoots or time for h

eavyweight VFX. The vision also had to stay open to client and agency tweaks on everything from hull details to location time period, and deliver high production value cinematography.

AI-Driven Solution

We designed an iterative generative pipeline that let the agency, director and brand adjust every detail in the images. Once those were locked-in, animation studies began generating multiple animated camera paths: overarching crane moves, aerial drifts, cutaways and transitions to live action footage were generated and previewed in context, letting Souza pick the perfect assets to blend into live-action footage.

Outcome

Scenes were delivered on schedule, with options for the edit and transitions to blend with the live action shots and no requests left unattended, successfully showcasing the historic voyage that established the Polenghi brand as one of the most traditional and beloved brands in Brazil.

Credits

AI Artist: Arthur Machado
Film Director: Rog Souza

Production Company: Tropical Film
Agency: DPZ&T

Project Snapshot

For GloboNews, Brazil’s flagship news channel, SantaTransmedia’s directing duo Olhos wanted to visualise a butterfly-effect chain reaction: a popcorn vendor’s small decision on an English pier ripples through corn fields, container ships and oil refineries before lifting credit purchases back in Brazil.

Challenge

The concept demanded globe-spanning imagery and cinematic transitions, yet budgets, schedules and travel logistics ruled out a traditional multi-country shoot or an all-CG approach. The AI-powered design agency MAAR, under the creative direction of Pedro Burneiko, brought in Arthur Machado as lead AI-artist to craft sequences that could sit naturally beside premium stock footage and layered motion graphics, while still giving client and agency full aesthetic control.

AI-Driven Solution

Through an iterative pipeline, stakeholders approved frame-accurate previews before animation began. The scenes in motion where then delivered as a menu of camera moves and actions, so Olhos could orchestrate rhythm in the edit. 

Outcome

The finished 30-second spot aired in GloboNews prime time, delivered on time without a single overseas shoot day. The approach has since been earmarked by all for future hybrid productions.

Credits:

Client: GloboNews

Production Company: Santa Transmedia

Director: Olhos

Design Agency: MAAR

AI Creative Director: Pedro Burneiko

AI Artist: Arthur Machado