Big Save is a New Zealand furniture brand with a strong connection to local homes, landscapes and materials. For their Big Wool campaign, the idea was to bring that connection into the images themselves, placing selected furniture pieces into photographs of Big Save’s actual farms and natural environments in New Zealand.

The campaign needed to feel distinctly New Zealand: open, honest and tactile. Sofas, mattresses and recliners were integrated into real farm and coastal landscape photography, connecting the comfort of the products with the natural source of the wool.

ODD produced a series of campaign images with a focus on seamless product integration. Each frame required careful attention to product accuracy, scale, perspective, lighting and material texture so the furniture felt physically present in the original location photography rather than simply placed on top of a background.

The work balanced photographic realism with a campaign sensibility. The images needed to feel aspirational but grounded, with natural light, wide compositions and a sense of quiet scale that allowed both the product and the environment to hold the frame.

The final image set was created in horizontal and vertical formats to support multiple placements across digital and print. This allowed the campaign to move flexibly between website, social, retail, outdoor and promotional formats while keeping a consistent visual world across the full Big Wool story.

Credits
Client: Big Save
Campaign: Big Wool
AI Production: ODD Global

For the launch film bringing back Cheetos Flamin’ Hot Dill Pickle, Megan Thee Stallion and Nickelback collide in a deliberately absurd, high energy music video.

Created by GUT Miami and directed by Dave Meyers through RadicalMedia, the film leans fully into the chaos, moving from celebrity performance into a full blown snack heist with truck chases, surreal scale and Cheetos dust explosions. The campaign was produced for Cheetos with VFX by Autonomy.

Arthur Machado was brought in by Autonomy as an AI Artist, working with VFX Supervisor Jiri Kilevnik after previous collaborations together. The task was focused and specific: producing AI style frames for the truck action sequence as part of Autonomy’s VFX pipeline, working from the established visual direction and translating the material into images that could support the VFX process.

This was a small and specific contribution within a much larger production and post production effort. Arthur’s role was to support Autonomy’s VFX team with AI generated style frames for one sequence within the film. The final spot belongs to the many teams who shaped it from idea to execution.

For the full VFX breakdown and final film, view Autonomy’s case study here.

Credits
Client: Cheetos
Brand: PepsiCo Foods U.S.
Agency: GUT Miami
Director: Dave Meyers
Production Company: RadicalMedia
VFX Company: Autonomy
Autonomy Executive Creative Director: James Rogers
Autonomy Executive VFX Producer: Pete King
Autonomy VFX Supervisor: Jiri Kilevnik
AI Artist / Style Frames: Arthur Machado

is an American commercial EV company developing purpose built vehicle platforms for fleets and real world work. Their HC Series Cab is a medium duty low cab forward truck built on Harbinger’s electric chassis and designed for commercial applications that need maneuverability, payload capacity and everyday reliability.

For the launch of the new Harbinger Low Cab Forward truck, McCarthy Design needed campaign imagery before the vehicle existed as a final physical production model.

McCarthy

was leading a wider brand refresh for Harbinger and had a strong visual ambition for how the vehicle should feel: capable, engineered and contemporary, but also grounded in daily commercial use. Not a futuristic concept vehicle, but a real work truck moving through ports, airports, cities and distribution environments with a clean, confident American industrial tone.

Odd Global

joined the process from a solid briefing from McCarthy Design, using the digital prototype references and creative direction as the foundation for a focused AI exploration. The goal was not just to create polished images of a truck. It was to build a visual world around it, with control over environment, lighting, camera angle, motion language and brand consistency so the agency had a broad set of campaign ready directions to choose from.

We developed a series of photorealistic outdoor vehicle performance stills, placing the Low Cab Forward truck into real world commercial scenarios with the presence and control normally associated with an automotive shoot. The selected images were then enhanced, upscaled and retouched, refining the vehicle, environments and final image quality for campaign use.

Beyond the hero truck imagery, we also produced studio style visuals of the wider Harbinger vehicle range and truck configurations, along with teaser pieces for the launch of the HC Series Cab. The result was a flexible image library that could support the brand across multiple touchpoints, from launch assets to product storytelling.

Using AI

in this context created a more efficient and versatile production pathway. It allowed McCarthy and Harbinger to explore environments, angles and visual directions before committing to final selections, then develop a cohesive campaign image system around a vehicle that was still moving from prototype to market.

Credits
Client: Harbinger Motors
Marketing Manager: Dmitry Suvorov
Design Studio: McCarthy Design
Creative Directors: Matt Kitto, Richard Burson
AI Production: ODD Global
AI Artist: Arthur Machado