When Strategy Creative reached out with a campaign for PGDB, the goal was clear. They wanted to get the public thinking twice before hiring someone just because they say they’re a plumber, gasfitter or drainlayer.

So we helped bring that message to life with a series of everyday scenarios where things have gone very obviously, very wrong.

The Idea

Each visual shows a job that looks legit at first glance, but on closer inspection is a total disaster. A wall light leaking water above a bed. A toilet dropped right in the middle of a kitchen. A living room full of gas smoke.

It all ties back to the same message: “Don’t just take their word for it.” Because when it comes to trades like plumbing and gasfitting, a mistake isn’t just inconvenient, it can be dangerous.

Our Role

We worked with Strategy Creative to develop and produce the visuals across digital billboards, bus backs and online placements. The aim was to create something that felt believable at first, then twisted just enough to make people stop and look twice.

Every scene was carefully designed to sit naturally in the city environment while delivering that moment of “hang on, what?” as people passed by.

The Result

The campaign rolled out across major cities in Aotearoa and PGDB’s online channels, sparking plenty of double takes. The message landed clearly: check for a licence before you hire.

It’s a reminder that a strong creative idea can travel fast when the visuals are sharp, simple and a little bit cheeky.

are an indie band working remotely between Aotearoa and South Africa. For their track Dancing With Shadows they wanted a music video that could hold the emotional weight of the song. Darkness. Depression. Recovery. Hope.

Turning internal states into visuals that felt raw, poetic and true is not the easiest of challenges. The total creative freedom the band offered from the start was crucial for a collaborative process based on trust and experimentation.

We began

by diving into the themes of the song and gathering visual and tonal references from work we love and that connects to this emotional space.

A central metaphor emerged. A world being taken over by shadows, collapsing under emotional weight and emerging back into the light.

With that foundation we worked with the band to shape small narrative threads within that world. Generative AI gave us a way to build worlds succumbing and characters drifting between collapse and clarity.

The final film

is not a literal story or illustration to the music, but a visual translation of feeling and companion to it. While it shows individual journeys from descent to emergence, it leaves space for each viewer to bring their own interpretation, meant to be felt more than understood.

The video was covered by international music and creative outlets, featured in an interview on CNN Brazil, and awarded in international festivals.

We kept our role small and surgical. Our goal was to craft blink length inserts that echo the haunting themes and blend into the rhythm of the edit. We focused on imagery that breath like pulses in darkness, fleeting textures and classic haunting visuals generated with AI, matched grain and grade, and delivered for the editorial team to drop them in as they wished.

Small pieces, big atmosphere.

• Song written and performed by The MC Type and Emma Dilemma.
• Video written and directed by Ian Sweeney.
• Prod. Co: Fish&Clips.
• Producer: Johnny Gilbert
• DP: Simon Tutty.
• Starring Julie Collins, Jeff Tune, Emma Cameron, Rochelle Mangan, Travis Lightband, Danelle Hills, Ella Lucas, and Will Jammeh.
• Hair and MakUp: Look.Bomb.
• Editor: Ben Chesters.
• Wardrobe: Derya Parlak.
• Art Director: Madison Christian.
• 1st AC: Kim Thomas
• Gaffer: Karl Saunders
• Best Boy: Paul Abbott
• Art Assistant: Olivia Waton
• H&M: Lisa Shearer Online
• Editor: Anita Ward
• Colourist: Julian Vares
• Sound Mix: Brendan Morrow
• AI Artist: Arthur Machado
• Camera House: Image Zone

(Seamless hair transition from 3D demo to live action shot with A.I.)

Project Snapshot

In three regional cuts, a single strand of 3D-rendered hair blossoms into live-action locks, delivering an “impossible” macro-to-model reveal for Sunsilk / Elidor’s global push.

Challenge

Droga5 São Paulo and VFX studio Voodoo House needed a way to link a conventional CG product demo with a photoreal transition that would hold up across varied hair types and markets, all under a compressed post schedule and budget. 

AI-Driven Solution

We began by re-texturing the hero 3D strand adding fresh cuticle detail, natural sheen, and subtle colour variation to read as perfectly healthy hair at macro scale. From that point, the camera “pulls” outward in a single fluid move: the digitally perfected strand seamlessly expands into the original live-action wide shot. The same pipeline was tailored to three hair types and model plates, ensuring culturally specific beauty cues for an international campaign.

Outcome

All three master films exceeded creative expectations and were delivered on schedule and under budget, enabling Sunsilk to launch simultaneously across territories with no additional shoot days required.

Credits:

AI Artist: Arthur Machado

Agency: Droga5 São Paulo

VFX: Voodoo House

(Playful AI-crafted launch film)

Project Snapshot
A vibrant spot that drops viewers straight into the magical worlds of Chingu Café, turning a delicious iced drink into a portal of day-dreamy adventure for Gen-Z across Southeast Asia.

Challenge
AsiaFoods asked Rabbithole AI Studio to create a fully AI-generated commercial that would speak fluent K-pop to a younger audience while remaining true to existing brand comms. Creative Director Blair Vermette, the legend behind the viral Adidas Floral ad, brought in Arthur Machado to lead the charge from creative concept to landing photoreal packshots, believable liquid pours and three flavour mascots without losing character or location continuity.

AI-Driven Solution
The overall look was set in Flux, then honed mascot and character fidelity in Midjourney to guarantee on-model consistency. Luma handled the close-up pour shots, Runway was used for extending the frame for a native 9:16 vertical format, while Kling, Hailuo and Hiuggsfield supplied fluid animations from real-world streets into colorful fantasy worlds. Adobe Generative Fill for fine tuning and product pack compositing; Premiere carried the edit; After Effects layered motion-graphic supers.

Outcome
The film racked up more than 280 k plays on the brand’s TikTok channel within the first 48 hours.

Tech Stack
Flux, Midjourney v6, Luma Dream Machine, Kling, Runway Gen-3, Hailuo, Hiuggsfield, Adobe Generative Fill, Premiere Pro, After Effects. 

Credits

Client: NutriAsia

Product: Chingu Cafe

AI Production Studio: Rabbithole AI

Creative Director: Blair Vermette

AI Film Director: Arthur Machado

Sound Design & Mix: Jonny Pipe

Project Snapshot

For Canopy’s Pack4Good campaign, creative studio People’s Television, with teams in New York and Washington, D.C., set out to dramatise how packaging choices impact forests through a quirky rom-com storyline featuring “Sweetfella,” a chocolate-bar hero, and Flora, a forest guardian. 

Challenge

Although People’s Television is renowned for festival-calibre documentaries like Minted, which premiered at Tribeca and now streams on Netflix, this was their first project built primarily with AI. They had narrative and motion-graphics talent in house but knew unforeseen hurdles could threaten the immovable Valentine’s deadline. To de-risk the schedule, they invited Arthur Machado to join as AI consultant, having seen previous work in the same space and knowing it would help them achieve their goals within the time constraints of the project. 

AI-Driven Solution

Drawing on prior experience with similar AI productions, Arthur mapped a pipeline flagging and bypassing likely roadblocks before they surfaced. Together with director Cutter Hodierne, the team set a clear cadence for review sessions and made astonishing progress in-between. When the biggest issue arose, keeping Sweetfella’s friendly expression and signature chocolate-shaving texture perfectly consistent, Arthur jumped on the tools himself to train a custom LoRA model.

Outcome

The campaign video launched on Valentine’s Day and headlined Canopy’s call for “forest-free” packaging, with the article praising Sweetfella and Flora’s love story as a fresh way to visualise complex supply-chain issues.

Credits

Client: Canopy Planet

Executive Producer: Nicholas Bruckman & Ryder Haske

Director & Editor: CUTTER HODIERNE

Producer: Jenny Catherall

Animator: Ivan Kander

AI Consultant: Arthur Machado

VO Artist: Meghan Hoople

(Hybrid live action plus generative-AI production)

O-T Fagbenle, Emmy-nominated for The Handmaid’s Tale and familiar to Marvel fans as Rick Mason in Black Widow, teamed with his brother Luti Fagbenle’s London-based Osun Group to develop the comedy-action thriller Kill The Bedfords. 

Osun needed to extend the live action shoot into scenes that would be impossible, or painfully expensive, to film for real. Half the trailer was captured on location, while the other half relied on AI imagery that had to blend so perfectly viewers would never notice the join. To deliver on a tight pitch timeline, O-T brought on AI Artists Arthur Machado and Phil Langer, known for his gen-AI portrait project The Hybrids.

“Kill the Bedfords”.proof of concept trailer is currently out of the public domain, being pitched to the main streamers to secure funding for producing a hybrid TV series mixing live-action, AI and traditional VFX, a perfect use case of AI as an enabler and accelerator of great stories.

Credits

Production Company: Osun Group

Writer / Director: O-T Fagbenle (The Handmaid’s Tale)

AI Artists: Arthur Machado, Phil Langer

Executive Producer: Luti Fagbenle, Tara Ayeni

In partnership with São Paulo design studio MAAR, Arthur Machado acted as AI-artist on Nubank’s “Caixinhas” savings feature, delivering a library of brand-perfect images in record time. Forty core photographs, rendered in three formats for two product tiers, were expanded into 120 final assets, all exuding Nubank’s unmistakable purple and a sun-lit, aspirational mood. 

Project Snapshot

Nubank wanted iconography that would turn the idea of “putting money aside” into something people could feel. MAAR’s brief called for photographic visuals that looked shot on location yet could be produced fast enough to meet a looming app-update deadline.

Challenge

Each asset had to land instantly on a small mobile canvas, stay faithful to Roxinho (mass-market) and Ultravioleta (premium) sub-brands, and preserve icon clarity across three aspect ratios. All of this needed to happen without drifting from Nubank’s global brand system, anchored in its now-iconic purple palette and human-centred design language. 

AI-Driven Solution

LoRA models were trained on Nubank’s guidelines, allowing the use of generative tools to “photograph” perfectly centred objects under soft natural light, wrapped in subtle violet gradients. The healthy mix of human art direction and machine iteration meant textures, shadows and depth could be refined at speed, while LoRA kept every pixel on-brand across all 120 outputs.

Outcome

The asset pack rolled out inside the updated Nubank app without a single revision round, earning internal recognition as a benchmark for high-volume, AI-driven asset production.

Credits

Agency: MAAR.Company
Creative Direction: Fábio Simões & Pedro Burneiko.
AI Artists: Arthur Machado, Pedro Burneiko.

Brand Arena Nordic Group (BANG) Agency’s in-house creative team created a series of portraits showing shoppers so stunned by Coop Östra’s New-Year price drops that their hair stands bolt upright. To turn those static images into lively social spots, Creative Director Max Rossell brought in Arthur Machado to animate each character with quick, elastic hair jounces and facial expressions. 

The final ads rolled out across social media and digital OOH, ramping up week-one promo awareness.

Credits:

Client: Coop Östra

Agency: BANG Agency

Creative Lead: Max Rosell

AI Artist: Arthur Machado