We used AI from the start to accelerate and visualise ideas. First, we generated the real-life cast — photo-real characters that helped the team and client decide on the look and feel of the talent. Once the casting was approved, we derived balloon versions of each person directly from those faces, already matched in likeness, tone and expression.

The same approach applied to the on-screen talent of the film. We built AI versions of their faces and bodies, then used that as the base to evolve their balloon doubles. Texture, reflectivity, colour, and costume were adjusted with input from the director and agency until every character felt just right.

These AI-generated frames became the visual reference for both live-action shooting and 3D production, saving time, unlocking clarity early, and allowing more energy to go into refining the final look instead of chasing it later.

Eudora was about to begin production on a new 3D product demo for Chronology. It needed to align with the visual identity of the campaign film and included a few wishful scenes that would require visual exploration before the director, agency and client could fully commit.

While 3D was clearly the right production tool for the final film, it was not the best tool to start with. Early storytelling and visual development needed speed and flexibility. Exploration rounds in full 3D would have cost time and money that simply were not available.

Working closely with the director and VFX team, we built a high fidelity storyboard that locked colour palette, ingredients and textures before a single polygon was modelled. Along the way we gave space for the creative team and client to explore how key moments of the demo, like the droplet containing life and the product mix bursting into a hair strand, would play out visually.

Because the storyboard already mirrored the final look, 3D production began the moment the client signed off.

No guesswork. Fewer revisions. Oddly happy people.

AI Concepts / Storyboard

Final 3D Demo

Client: Eudora (O Boticário)
Agency: AlmapBBDO
Director: Bruno Ilogti
Production Company: Surreal Hotel Arts
VFX: Voodoo House

]]> https://odd.global/portfolio-item/concepts-pitch-assets/ Wed, 18 Jun 2025 08:32:24 +0000 https://staging.odd.global/?post_type=portfolio-item&p=2631 Below is a snapshot of recent concept-and-pitch work where agile AI prototypes helped agencies and production companies lock the vision early and move into production with confidence.

Eudora 3D Demo Concepts

Working hand in hand with the director and VFX team, we built a high-fidelity storyboard that fixed colour palette, ingredients and textures before a single polygon was modelled. Because the visuals already mirrored the final look, 3D production began the moment the client signed off, trimming both calendar days and revision rounds.

AI Concepts / Storyboard

Final 3D Demo

Client: Eudora (O Boticário)
Agency: AlmapBBDO
Director: Bruno Iloti
Production Company: Surreal Hotel Arts
VFX: Voodoo House

Toyota Cross Animatic

For a creative concept presentation, we delivered a full animatic driven by a custom-trained model of the actual vehicle with Photoreal consistency across every camera move.

Client: Toyota
Production Company: The Moon Unit

NIO “Balões” Launch Film

Ahead of Brazil’s new internet provider rollout, we designed balloon versions of the on-screen talent and created supplemental virtual characters to float alongside them. These concept frames became the visual reference for live-action and 3D production and integration.

Client: NIO
Agency: Artplan
Director: Otavio Machado
Production Company: Love Pictures Company
VFX: Voodoo House

Brand TVC Pitch

We produced epic, photoreal exploration scenes that Voodoo House later elevated with feature-grade VFX, giving the pitch blockbuster scale while keeping brand details under wraps.

Spicy Boys Pitch Concepts

For NONTOXIC Studio’s campaign pitch, we visualised the bold, tongue-in-cheek world of Spicy Boys hot sauces. Style frames blended exaggerated heat motifs with playful character poses, giving the creative team a vivid toolkit to sell the idea in the room.

Agency: NONTOXIC Studio
Creative Director: Rupert de Paula

(Seamless hair transition from 3D demo to live action shot with A.I.)

Project Snapshot

In three regional cuts, a single strand of 3D-rendered hair blossoms into live-action locks, delivering an “impossible” macro-to-model reveal for Sunsilk / Elidor’s global push.

Challenge

Droga5 São Paulo and VFX studio Voodoo House needed a way to link a conventional CG product demo with a photoreal transition that would hold up across varied hair types and markets, all under a compressed post schedule and budget. 

AI-Driven Solution

We began by re-texturing the hero 3D strand adding fresh cuticle detail, natural sheen, and subtle colour variation to read as perfectly healthy hair at macro scale. From that point, the camera “pulls” outward in a single fluid move: the digitally perfected strand seamlessly expands into the original live-action wide shot. The same pipeline was tailored to three hair types and model plates, ensuring culturally specific beauty cues for an international campaign.

Outcome

All three master films exceeded creative expectations and were delivered on schedule and under budget, enabling Sunsilk to launch simultaneously across territories with no additional shoot days required.

Credits:

AI Artist: Arthur Machado

Agency: Droga5 São Paulo

VFX: Voodoo House