music video – odd.global https://odd.global Different. By Design. Fri, 08 Aug 2025 20:20:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://odd.global/wp-content/uploads/2025/06/cropped-odd-icon-32x32.jpg music video – odd.global https://odd.global 32 32 Dancing With Shadows /The Transits https://odd.global/portfolio-item/dancing-with-shadows-the-transits/ Fri, 25 Jul 2025 19:15:30 +0000 https://odd.global/?post_type=portfolio-item&p=2911 The Challenge

The Transits are an indie band working remotely between New Zealand and South Africa. With a growing global fan base, especially in Brazil, they see music videos not just as a way to reach their fans but as emotional extensions of their songs. For their new track Dancing With Shadows, they wanted a visual narrative that could express the depth and metaphor of the lyrics: a journey through darkness, emotional collapse, and the return of hope.

But producing high-end, metaphorical visuals across continents and with limited resources is a creative challenge.

The Approach

Directed by Arthur Machado (Paranoid BR), the video was built entirely using generative AI. It enabled the team to design impossible visuals: liquid shadows consuming entire environments, metaphorical spaces collapsing under emotional weight, and characters navigating surreal transitions.

The process was collaborative from the start. The band gave Arthur full creative freedom, and with Dom Antelme (frontman and ECD at Bastion Shine) involved in shaping the narrative, the project became a fusion of music, storytelling, and technology.

The Brazilian fan connection added another layer. With over 70 percent of The Transits’ engagement coming from Brazil, teaming up with a Brazilian director based in Aotearoa and backed by Paranoid BR, one of the leading production companies in Brazil, felt culturally and creatively aligned.

The Result

The final video is a poetic, visually rich film that expands the song’s emotional message through metaphor and mood. It showcases how AI, when used responsibly, can empower artists to tell bigger, bolder stories, regardless of geography or budget.

The video was featured in international music and creative media and was the subject of an interview on CNN Brazil.

 

]]> That Bitch Is Crazy /EmmaDillemma https://odd.global/portfolio-item/that-bitch-is-crazy-emmadillemma/ Fri, 18 Apr 2025 09:55:13 +0000 https://staging.odd.global/?post_type=portfolio-item&p=2642 For Emma Dilemma’s stealth-release single “That Bitch Is Crazy,” we created a punchy short video that landed online the same day as the track. A custom-trained model captured Emma’s look, while performance-transfer lip-sync locked every word to her recorded vocals, all produced in collaboration with the artist in record time.

 

]]> LLM – Modello Linguistico Divino https://odd.global/portfolio-item/llm-modello-linguistico-divino/ Thu, 13 Jun 2024 11:38:03 +0000 https://staging.odd.global/?post_type=portfolio-item&p=2496 An experimental music video that combines the worlds of high fashion and avant-garde art through the lens of AI, exploring the double meaning of “LLM” in Latin Languages.

 

Concept: Arthur Machado

Images: Midjourney

Animation: Runway Gen-2, Luma Dream Machine, PixVerse, Pika Labs

Original Music: UDIO

Lyrics: ChatGPT

 

Festival & Award Highlights
  1. Best Musical Film (Short) – IMVA (Nominee)
  2. Best AI-Gen Film – FFTG Awards, Grand Jury Choice 2024 (Nominee)
  3. Special Mention, Concept – FFTG Awards, Grand Jury Choice 2024 (Winner)
  4. Best New Media – Lonely Wolf Int’l Film Festival 2024 (Winner)
  5. Best New Media &/or Episodic Series – Areas 1 Underground Film Contest (Winner)
  6. Best Original Score – Areas 1 Underground Film Contest (Nominee)
  7. Best Original Song & Music Video – Areas 1 Underground Film Contest (Nominee)
  8. Award of Excellence (Creativity/Originality) – Best Shorts Competition (Winner)
  9. Award of Excellence, Special Mention (Experimental) – Best Shorts Competition
  10. Best Music Score – Berlin Shorts Award 2025
  11. Best Art Film – AI International Film Festival 2024
  12. Best Original Song – AI International Film Festival 2024
  13. Best Production – AI International Film Festival 2024
  14. Official Selection – AI Short Film Festival “Larissa Lumina” 2024
  15. Official Selection – BAIFF Burano Artificial Intelligence Film Festival 2024
  16. Semi-Finalist – New Wave AI Film Festival 2024
  17. Shiny List Selection

 

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