New Zealand – odd.global https://odd.global Different. By Design. Tue, 02 Dec 2025 10:19:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://odd.global/wp-content/uploads/2025/06/cropped-odd-icon-32x32.jpg New Zealand – odd.global https://odd.global 32 32 Don’t Just Take Their Word For It /Strategy Creative https://odd.global/portfolio-item/dont-take-their-word-for-it-strategy-creative/ https://odd.global/portfolio-item/dont-take-their-word-for-it-strategy-creative/#respond Thu, 02 Oct 2025 03:39:15 +0000 https://odd.global/?post_type=portfolio-item&p=3038

 

When Strategy Creative reached out with a campaign for PGDB, the goal was clear. They wanted to get the public thinking twice before hiring someone just because they say they’re a plumber, gasfitter or drainlayer.

So we helped bring that message to life with a series of everyday scenarios where things have gone very obviously, very wrong.

The Idea

Each visual shows a job that looks legit at first glance, but on closer inspection is a total disaster. A wall light leaking water above a bed. A toilet dropped right in the middle of a kitchen. A living room full of gas smoke.

It all ties back to the same message: “Don’t just take their word for it.” Because when it comes to trades like plumbing and gasfitting, a mistake isn’t just inconvenient, it can be dangerous.

Our Role

We worked with Strategy Creative to develop and produce the visuals across digital billboards, bus backs and online placements. The aim was to create something that felt believable at first, then twisted just enough to make people stop and look twice.

Every scene was carefully designed to sit naturally in the city environment while delivering that moment of “hang on, what?” as people passed by.

The Result

The campaign rolled out across major cities in Aotearoa and PGDB’s online channels, sparking plenty of double takes. The message landed clearly: check for a licence before you hire.

It’s a reminder that a strong creative idea can travel fast when the visuals are sharp, simple and a little bit cheeky.

 

 

 

 

 

 

]]> https://odd.global/portfolio-item/dont-take-their-word-for-it-strategy-creative/feed/ 0 Late Nights /COOLETHAN & Emma Dillemma https://odd.global/portfolio-item/late-nights-coolethan-emma-dillemma/ Mon, 21 Jul 2025 08:14:39 +0000 https://odd.global/?post_type=portfolio-item&p=2985 Directed by long time collaborator and friend Ian Sweeney, the official video for COOLETHAN and Emma Dilemma’s “Late Nights.” song had some time and budget limitations to adhere to, but imagination was wide open. Working alongside the director, we created a few AI flash frame inserts that could deepen the eerie and unsettling tone without changing the structure or style of the cut.

We kept our role small and surgical. Our goal was to craft blink length inserts that echo the haunting themes and blend into the rhythm of the edit. We focused on imagery that breath like pulses in darkness, fleeting textures and classic haunting visuals generated with AI, matched grain and grade, and delivered for the editorial team to drop them in as they wished.

Small pieces, big atmosphere.

  • Song written and performed by The MC Type and Emma Dilemma.
  • Video written and directed by Ian Sweeney.
  • Prod. Co: Fish&Clips.
  • Producer: Johnny Gilbert
  • DP: Simon Tutty.
  • Starring Julie Collins, Jeff Tune, Emma Cameron, Rochelle Mangan, Travis Lightband, Danelle Hills, Ella Lucas, and Will Jammeh.
  • Hair and MakUp: Look.Bomb.
  • Editor: Ben Chesters.
  • Wardrobe: Derya Parlak.
  • Art Director: Madison Christian.
  • 1st AC: Kim Thomas
  • Gaffer: Karl Saunders
  • Best Boy: Paul Abbott
  • Art Assistant: Olivia Waton
  • H&M: Lisa Shearer Online
  • Editor: Anita Ward
  • Colourist: Julian Vares
  • Sound Mix: Brendan Morrow
  • AI Artist: Arthur Machado
  • Camera House: Image Zone
]]> That Bitch Is Crazy /EmmaDillemma https://odd.global/portfolio-item/that-bitch-is-crazy-emmadillemma/ Fri, 18 Apr 2025 09:55:13 +0000 https://staging.odd.global/?post_type=portfolio-item&p=2642 For Emma Dilemma’s stealth-release single “That Bitch Is Crazy,” we created a punchy short video that landed online the same day as the track. A custom-trained model captured Emma’s look, while performance-transfer lip-sync locked every word to her recorded vocals, all produced in collaboration with the artist in record time.

 

]]> Dreams Travel Further https://odd.global/portfolio-item/dreams-travel-further/ Thu, 16 Jan 2025 05:34:35 +0000 https://staging.odd.global/?post_type=portfolio-item&p=2601 “A boy’s imagination takes flight as his handmade rocket carries a heartfelt message to the stars”

 

Created, Produced and Directed by Arthur Machado.

Project Odyssey Top 50 Finalist in the Spec Ad category.

]]> Santa’s Bucket List https://odd.global/portfolio-item/santas-bucket-list/ Mon, 16 Dec 2024 03:52:41 +0000 https://staging.odd.global/?post_type=portfolio-item&p=2582 A playful short shows Santa hunting for a post-holiday adventure only to realize every bucket-list item is waiting in Christchurch. AI-generated transitions with Santa getting ready for the many adventures that awaits wrapped the city as the perfect one-stop getaway.

Working solo, Arthur Machado scripted, storyboarded and produced the entire piece with generative tools. Crafted prompts created stylized transitions that whisk Santa between activities while keeping a coherent look and cheerful tone. 

Released on December 10, 2024, the film earned coverage from Campaign Brief and regional media, spreading seasonal goodwill while positioning Christchurch as a world-class destination. 

 

Credits:

Concept, Direction and Production: Arthur Machado
Distribution support: Christchurch Attractions, Paranoid Brasil, Resonate.

 

 

]]> Potion of Pandemonium https://odd.global/portfolio-item/potion-of-pandemonium/ Wed, 30 Oct 2024 05:12:40 +0000 https://staging.odd.global/?post_type=portfolio-item&p=2592 Potion of Pandemonium is a  60-second Halloween short that follows a mischievous witch as she brews the legendary potion and accidentally lets chaos loose in an unexpected burst. Created entirely with generative AI, the film pairs ornate digital set pieces with playful timing to deliver cinematic punch. Produced in a few days from script to finish, its quick rollout on social platforms a week before Halloween showed how we can transform a simple seasonal idea into content ready to share in a blink.

 

Credits:

Concept, Producer, Director: Arthur Machado

 

 

 

 

 

]]> Soulmates https://odd.global/portfolio-item/soulmates/ Mon, 16 Sep 2024 05:29:34 +0000 https://staging.odd.global/?post_type=portfolio-item&p=2598 Soulmates is a short romance that asks whether two spirits can stay connected when one slips into a parallel realm. Written with Ian Sweeney and produced in a forty-eight-hour sprint for the Runway Gen:48 Competition 2024. The result is a visually poetic short that demonstrates how AI pipelines let intimate stories cross cosmic distances and compressed schedules.

 

A film by Arthur Machado & Ian Sweeney.

]]> A Perfect Match /CulturePop Soda https://odd.global/portfolio-item/culturepop-soda-a-perfect-match/ Fri, 16 Aug 2024 03:32:06 +0000 https://staging.odd.global/?post_type=portfolio-item&p=2577  

Curious Refuge issued a real client brief complete with brand guidelines and product photography for CulturePop Soda, a probiotic sparkling drink that pairs fruit with culinary spices. Working solo, Arthur Machado wrote the script, designed the entire production workflow and delivered a 30-second spot titled A Perfect Match, celebrating the brand’s unexpected flavour combinations.

 

 

The film earned public shout-outs from Curious Refuge organisers and CulturePop brand managers for its faithful yet imaginative take on the brief. It also became a calling card that led People’s Television to engage Arthur for the Pack4Good Sweetfella consultancy, citing the CulturePop project as proof of concept.

 

Credits:

Brand: CulturePop Soda

Writer, AI Director and Producer: Arthur Machado

Client Brief Provider: Curious Refuge

]]> LLM – Modello Linguistico Divino https://odd.global/portfolio-item/llm-modello-linguistico-divino/ Thu, 13 Jun 2024 11:38:03 +0000 https://staging.odd.global/?post_type=portfolio-item&p=2496 An experimental music video that combines the worlds of high fashion and avant-garde art through the lens of AI, exploring the double meaning of “LLM” in Latin Languages.

 

Concept: Arthur Machado

Images: Midjourney

Animation: Runway Gen-2, Luma Dream Machine, PixVerse, Pika Labs

Original Music: UDIO

Lyrics: ChatGPT

 

Festival & Award Highlights
  1. Best Musical Film (Short) – IMVA (Nominee)
  2. Best AI-Gen Film – FFTG Awards, Grand Jury Choice 2024 (Nominee)
  3. Special Mention, Concept – FFTG Awards, Grand Jury Choice 2024 (Winner)
  4. Best New Media – Lonely Wolf Int’l Film Festival 2024 (Winner)
  5. Best New Media &/or Episodic Series – Areas 1 Underground Film Contest (Winner)
  6. Best Original Score – Areas 1 Underground Film Contest (Nominee)
  7. Best Original Song & Music Video – Areas 1 Underground Film Contest (Nominee)
  8. Award of Excellence (Creativity/Originality) – Best Shorts Competition (Winner)
  9. Award of Excellence, Special Mention (Experimental) – Best Shorts Competition
  10. Best Music Score – Berlin Shorts Award 2025
  11. Best Art Film – AI International Film Festival 2024
  12. Best Original Song – AI International Film Festival 2024
  13. Best Production – AI International Film Festival 2024
  14. Official Selection – AI Short Film Festival “Larissa Lumina” 2024
  15. Official Selection – BAIFF Burano Artificial Intelligence Film Festival 2024
  16. Semi-Finalist – New Wave AI Film Festival 2024
  17. Shiny List Selection

 

]]> ONE. For All. https://odd.global/portfolio-item/one-for-all/ Sat, 16 Mar 2024 05:40:46 +0000 https://staging.odd.global/?post_type=portfolio-item&p=2604 ONE. For All. is a 60-second spec car spot produced in 2022, when photoreal AI imagery still felt like science fiction. We used generative tools to render a full-CG performance sequence with studio-grade lighting, fluid camera moves and realistic surface reflections, proving that an AI pipeline could eventually match traditional VFX workflows.

The film was screened and awarded at festivals and circulated among global creative leads and production companies, igniting early talks about making AI an everyday part of high-end commercial production.

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