Product Placement – odd.global https://odd.global Different. By Design. Tue, 31 Mar 2026 09:51:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://odd.global/wp-content/uploads/2025/06/cropped-odd-icon-32x32.jpg Product Placement – odd.global https://odd.global 32 32 O Boticário Nativa SPA /LOVE Pictures Company https://odd.global/portfolio-item/nativa-spa-orquidea-lumiere-o-boticario/ Fri, 31 Oct 2025 09:36:38 +0000 https://odd.global/?post_type=portfolio-item&p=3091

Nativa SPA Orquídea Lumière / O Boticário

Production Company LOVE Pictures Company brought Odd.Global on board to design and produce two animated product shots for the launch

campaign of O Boticário’s Nativa SPA Orquídea Lumière, directed by Ariela Dorf. The brief was open: concept both a glamour shot and a pack shot from scratch, within the world of the film.

The Brief

LOVE Pictures came to us with full creative freedom to propose visual directions for both shots. The only parameters were the product and the campaign’s world: orchids, warmth, mystery, luminosity.

Exploration

We ran a focused exploration, presenting multiple options within the same visual territory. Both shots moved quickly through review, each with a single concept approved instantly by director, agency, and client.

Execution

With concepts locked, we turned to careful image retouching to achieve maximum product accuracy: label text, bottle form, product texture and reflective qualities.

Motion was then added to both shots. The pack shot features orchids blooming in the background, a result that would have been impractical to achieve in live action and out of scope for a 3D pipe

line. The glamour shot brings the products rotating on a bed of backlit orchids, with light and shadow working through each product.

 

Credits

Client: O Boticário

Product: Nativa SPA Orquídea Lumière

Agency: AlmapBBDO

Production Company: LOVE Pictures Company

Director: Ariela Dorf

Producer: Wal Tamagno

Executive Producer: Joana Duchiade

Post-Production Executive Producer: Mario Ubirajara

AI Artist: Arthur Machado

]]> Eagle Lighting 2026 Collection https://odd.global/portfolio-item/eagle-lighting-2026-collection/ https://odd.global/portfolio-item/eagle-lighting-2026-collection/#respond Wed, 01 Oct 2025 09:04:08 +0000 https://odd.global/?post_type=portfolio-item&p=3006 For the 2026 Office Collection, Eagle Lighting set out to showcase its premium lighting range inside aspirational office spaces. The goal was to position each fixture not just as a technical product but as part of a refined, architecturally designed environment that their clients imagine working in.

The challenge was ensuring perfect product representation whilst controlling every visual detail, from architecture to decoration to atmosphere, without the long timelines or high costs of traditional production.

We stepped in with AI. By creating photorealistic office settings tailored entirely around their luminaires, we gave the client full creative control over how their products were placed, styled and lit.

Each office environment had its own character and layout, designed for multiple output formats across print and digital. With visuals developed upfront and collaboratively, Eagle Lighting could choose from an array of options and make confident creative decisions, with clarity on look and tone aligned to the brand guidelines, on budget and on time.

]]> https://odd.global/portfolio-item/eagle-lighting-2026-collection/feed/ 0