Product Placement – odd.global

VIVO ENTERTAINMENT /MAAR

admin — Sat, 01 Nov 2025 10:18:58 +0000

MAAR, the São Paulo-based branding and design AI agency, came to Odd Global with a tight brief: a 15-second film for Vivo, Brazil’s leading telco with over 103 million mobile subscribers, had been produced in-house for the Vivo Entertainment product. By the time it was ready to air, AI image generation had moved fast enough that the original visuals no longer matched what the technology could deliver. With no time to go back to production, they needed the visuals upgraded to current standards, quickly.

The Challenge

The existing cut was locked. The brief wasn’t to redo the film but to replace its product imagery with versions that felt current, photorealistic, and premium. Entertainment devices, a gaming laptop and headphones, needed to hold up to broadcast scrutiny and match the colour world of the existing edit.

What We Did

We approached it at the image level first. For each take, we generated new stills that matched the framing, lighting direction, and mood of the originals precisely, while pushing material quality to where AI generation now sits: crisp surface textures, accurate reflections, and the kind of photorealism that earlier models couldn’t deliver.

With the new stills approved, we applied motion using current AI animation models and cut a new edit for Vivo Entertainment. The full update was delivered in record time, replacing an obsolete look with a high quality result that matched the pace and quality bar of the final broadcast.

O Boticário Nativa SPA /LOVE Pictures Company

admin — Fri, 31 Oct 2025 09:36:38 +0000

Nativa SPA Orquídea Lumière / O Boticário

Production Company LOVE Pictures Company brought Odd.Global on board to design and produce two animated product shots for the launch

campaign of O Boticário’s Nativa SPA Orquídea Lumière, directed by Ariela Dorf. The brief was open: concept both a glamour shot and a pack shot from scratch, within the world of the film.

The Brief

LOVE Pictures came to us with full creative freedom to propose visual directions for both shots. The only parameters were the product and the campaign’s world: orchids, warmth, mystery, luminosity.

Exploration

We ran a focused exploration, presenting multiple options within the same visual territory. Both shots moved quickly through review, each with a single concept approved instantly by director, agency, and client.

Execution

With concepts locked, we turned to careful image retouching to achieve maximum product accuracy: label text, bottle form, product texture and reflective qualities.

Motion was then added to both shots. The pack shot features orchids blooming in the background, a result that would have been impractical to achieve in live action and out of scope for a 3D pipe

line. The glamour shot brings the products rotating on a bed of backlit orchids, with light and shadow working through each product.

Credits

Client: O Boticário

Product: Nativa SPA Orquídea Lumière

Agency: AlmapBBDO

Production Company: LOVE Pictures Company

Director: Ariela Dorf

Producer: Wal Tamagno

Executive Producer: Joana Duchiade

Post-Production Executive Producer: Mario Ubirajara

AI Artist: Arthur Machado

Eagle Lighting 2026 Collection

admin — Wed, 01 Oct 2025 09:04:08 +0000

For the 2026 Office Collection, Eagle Lighting set out to showcase its premium lighting range inside aspirational office spaces. The goal was to position each fixture not just as a technical product but as part of a refined, architecturally designed environment that their clients imagine working in.

The challenge was ensuring perfect product representation whilst controlling every visual detail, from architecture to decoration to atmosphere, without the long timelines or high costs of traditional production.

We stepped in with AI. By creating photorealistic office settings tailored entirely around their luminaires, we gave the client full creative control over how their products were placed, styled and lit.

Each office environment had its own character and layout, designed for multiple output formats across print and digital. With visuals developed upfront and collaboratively, Eagle Lighting could choose from an array of options and make confident creative decisions, with clarity on look and tone aligned to the brand guidelines, on budget and on time.