Brand Arena Nordic Group (BANG) Agency’s in-house creative team created a series of portraits showing shoppers so stunned by Coop Östra’s New-Year price drops that their hair stands bolt upright. To turn those static images into lively social spots, Creative Director Max Rossell brought in Arthur Machado to animate each character with quick, elastic hair jounces and facial expressions. 

The final ads rolled out across social media and digital OOH, ramping up week-one promo awareness.

Credits:

Client: Coop Östra

Agency: BANG Agency

Creative Lead: Max Rosell

AI Artist: Arthur Machado