For O Boticário’s Nativa SPA Ameixa Intensa campaign, produced by Paranoid for AlmapBBDO, the film was built as a hybrid production combining live action beauty work with AI generated product sensorial sequences.

The main film was shot in studio with model, product and real plums, establishing the visual language through the lens of acclaimed beauty director and cinematographer Paulo Vainer. The challenge for the AI work was to extend that same aesthetic into shots that would normally require an additional specialist shoot day: high speed cameras, complex macro lighting, product liquids, fruit behaviour and tightly controlled packshot movement.

ODD was brought in to create the AI sequences for the film’s more sensorial and technically demanding moments. These included the intense plum macro worlds, liquid and texture shots, the impossible packshot with falling plums synchronized to a light pass and the final plum explosion.

The work needed to feel fully connected to the live action film. Every AI shot had to match the established beauty language: rich red and amber tones, glossy product textures, sensual lighting, high contrast reflections, slow motion detail and the premium cosmetic feel of the campaign.

The result was a hybrid production approach where live action carried the performance and tactile product world while AI expanded the film into impossible beauty details. The campaign kept the craft and photographic sophistication of the original shoot while gaining extra control, flexibility and visual ambition in post.

Credits
Client: O Boticário
Campaign: Nativa SPA Ameixa Intensa
Agency: AlmapBBDO
Production Company: Paranoid
Director / Director of Photography: Paulo Vainer
AI Production: ODD Global