For O Boticário’s Make B Wishlist film, produced by Paranoid for AlmapBBDO, the production was designed around a smart and efficient studio approach. The film was shot inside a clean white studio box, using controlled staging, performance, camera movement and product choreography to keep the production agile without losing the premium beauty language of the brand.

Within that setup, one production challenge appeared: the need for a modern water fountain in the scene.

A practical fountain would have complicated the production logic. It would have introduced water, rigging, plumbing, reflections, and additional time into a shoot built around efficiency and control. It was exactly the kind of prop that could break the intelligence of the production design.

ODD was brought in to create the fountain as an AI and post production element, integrating it seamlessly into the original footage. The work required matching the white studio environment, the lighting direction, the camera perspective, the lens distortion and the slow motion behaviour of the water so the added element felt like it had been captured in camera.

The result was a precise hybrid production solution: a complex physical prop added after the shoot with full control over shape, scale, water movement and integration. AI allowed the production to preserve the efficiency of the original studio plan while still delivering the visual idea the film needed.

Credits
Client: O Boticário
Campaign: Make B Wishlist
Agency: AlmapBBDO
Production Company: Paranoid
AI Production / Post Production Element: ODD Global

For O Boticário’s Nativa SPA Ameixa Intensa campaign, produced by Paranoid for AlmapBBDO, the film was built as a hybrid production combining live action beauty work with AI generated product sensorial sequences.

The main film was shot in studio with model, product and real plums, establishing the visual language through the lens of acclaimed beauty director and cinematographer Paulo Vainer. The challenge for the AI work was to extend that same aesthetic into shots that would normally require an additional specialist shoot day: high speed cameras, complex macro lighting, product liquids, fruit behaviour and tightly controlled packshot movement.

ODD was brought in to create the AI sequences for the film’s more sensorial and technically demanding moments. These included the intense plum macro worlds, liquid and texture shots, the impossible packshot with falling plums synchronized to a light pass and the final plum explosion.

The work needed to feel fully connected to the live action film. Every AI shot had to match the established beauty language: rich red and amber tones, glossy product textures, sensual lighting, high contrast reflections, slow motion detail and the premium cosmetic feel of the campaign.

The result was a hybrid production approach where live action carried the performance and tactile product world while AI expanded the film into impossible beauty details. The campaign kept the craft and photographic sophistication of the original shoot while gaining extra control, flexibility and visual ambition in post.

Credits
Client: O Boticário
Campaign: Nativa SPA Ameixa Intensa
Agency: AlmapBBDO
Production Company: Paranoid
Director / Director of Photography: Paulo Vainer
AI Production: ODD Global

Film / AI Production / Product Education

Zentera, formerly The New Zealand Merino Company, is the company behind ZQ and ZQ+, wool standards focused on high quality wool grown with care for animals, land and people. For their Merino education platform, Zentera created a dedicated digital experience explaining the performance benefits of merino wool and how the fibre works. Zentera Wool

Merino Deep Dive was produced as a film to sit at the centre of that story. The production was a collaboration between Zentera, ODD Global and Ian Sweeney, with Ian leading script and creative supervision and ODD leading the AI film concept and production process.

The film needed to make invisible performance visible. The brief called for control, accuracy, sophistication and clarity, translating technical fibre benefits into a cinematic visual language that could be understood quickly without losing the intelligence of the subject.

The production was built around a structured AI workflow, using still image development, animatic approval and then motion production to reduce surprises later in the process.

Visually, the film moved between merino sheep, wool staples, fibre interiors, macro textures and abstracted performance moments. Each image needed to feel beautiful but also precise, with the softness and warmth of natural fibre balanced against the clarity required for product education. The process involved broad visual exploration, finessed rounds and targeted retouching where specific scientific or material details needed to be portrayed.

The final piece combined AI image and motioin with traditional post-production to create a modern educational film with a premium cinematic tone. Voiceover by Antonia Prebble and sound design and mix by Factory Studio helped give the film its final rhythm, polish and emotional authority.

The assets from the production were also extended into Zentera’s online merino education page, giving the campaign a broader life beyond the film and helping turn the visual system into a wider product storytelling platform:Zentera Wool

Using AI in this context created a production pathway suited to the subject itself: precise, controlled and visually ambitious. It allowed the team to develop a complete visual language for merino performance, from sheep to fibre structure to finished fabric, while keeping the process transparent and structured from script to final delivery.

Credits
Client: Zentera
Head of Marketing: Katrina Comeskey
Content and Creative Lead: Jasmine Shaughnessy
Chief Operating Officer: Teresa Callow
Script and Creative Supervision: Ian Sweeney
AI Direction and Production: ODD Global
Voiceover: Antonia Prebble
Sound Design and Mix: Factory Studio

Film / AI Production / Post Production Support

For a Cruzeiro do Sul University campaign produced by Boiler Filmes for AlmapBBDO, a new creative need appeared after the live action shoot: the film needed to finish in a different location.

The original scene had been shot with the talent studying from home. The new idea was to transition that same person into an actual workplace, connecting study, professional ambition and real life career progression in one continuous visual move.

AlmapBBDO developed the new workplace imagery and ODD was brought in by Boiler Films to finesse those frames and create the transition between environments. The challenge was specific: the talent had to remain consistent while the world around them changed. Their action, body position and performance needed to continue naturally as the home study setting transformed into a professional work environment.

The work focused on continuity, precision and restraint. ODD worked on refining the AI generated workplace frames, matching them to the shot material and creating a fluid environmental change that connected both moments. The result allowed the film to expand beyond the original shoot and deliver a more complete narrative resolution without returning to set.

Using AI in this context created a practical and efficient post production solution. It gave the agency and production company a way to adapt the film after the shoot, add a new location and create a more ambitious final transition while keeping the talent’s performance at the centre of the scene.

Credits
Client: Cruzeiro do Sul
Agency: AlmapBBDO
Production Company: Boiler Filmes
Director: Pedro Antoniutti
Director of Photography: Adriano Faccioli
Art Director: Daniel Miragem
1st Assistant Director: Juju Cabral
Executive Producer / Account: Raphael Reitano
Head of Coordination: Juliana Sigolo
Coordination: Cynthia Gama and Cíntia Varella
Editing: Gabriel Lancman
Color Grading: Alexandre Cristófaro / Clandestino
Audio Production: Satélite Áudio
AI Production / Transition: ODD Global

For the launch film bringing back Cheetos Flamin’ Hot Dill Pickle, Megan Thee Stallion and Nickelback collide in a deliberately absurd, high energy music video.

Created by GUT Miami and directed by Dave Meyers through RadicalMedia, the film leans fully into the chaos, moving from celebrity performance into a full blown snack heist with truck chases, surreal scale and Cheetos dust explosions. The campaign was produced for Cheetos with VFX by Autonomy.

Arthur Machado was brought in by Autonomy as an AI Artist, working with VFX Supervisor Jiri Kilevnik after previous collaborations together. The task was focused and specific: producing AI style frames for the truck action sequence as part of Autonomy’s VFX pipeline, working from the established visual direction and translating the material into images that could support the VFX process.

This was a small and specific contribution within a much larger production and post production effort. Arthur’s role was to support Autonomy’s VFX team with AI generated style frames for one sequence within the film. The final spot belongs to the many teams who shaped it from idea to execution.

For the full VFX breakdown and final film, view Autonomy’s case study here.

Credits
Client: Cheetos
Brand: PepsiCo Foods U.S.
Agency: GUT Miami
Director: Dave Meyers
Production Company: RadicalMedia
VFX Company: Autonomy
Autonomy Executive Creative Director: James Rogers
Autonomy Executive VFX Producer: Pete King
Autonomy VFX Supervisor: Jiri Kilevnik
AI Artist / Style Frames: Arthur Machado