Nativa SPA Orquídea Lumière / O Boticário

Production Company LOVE Pictures Company brought Odd.Global on board to design and produce two animated product shots for the launch

campaign of O Boticário’s Nativa SPA Orquídea Lumière, directed by Ariela Dorf. The brief was open: concept both a glamour shot and a pack shot from scratch, within the world of the film.

The Brief

LOVE Pictures came to us with full creative freedom to propose visual directions for both shots. The only parameters were the product and the campaign’s world: orchids, warmth, mystery, luminosity.

Exploration

We ran a focused exploration, presenting multiple options within the same visual territory. Both shots moved quickly through review, each with a single concept approved instantly by director, agency, and client.

Execution

With concepts locked, we turned to careful image retouching to achieve maximum product accuracy: label text, bottle form, product texture and reflective qualities.

Motion was then added to both shots. The pack shot features orchids blooming in the background, a result that would have been impractical to achieve in live action and out of scope for a 3D pipe

line. The glamour shot brings the products rotating on a bed of backlit orchids, with light and shadow working through each product.

Credits

Client: O Boticário

Product: Nativa SPA Orquídea Lumière

Agency: AlmapBBDO

Production Company: LOVE Pictures Company

Director: Ariela Dorf

Producer: Wal Tamagno

Executive Producer: Joana Duchiade

Post-Production Executive Producer: Mario Ubirajara

AI Artist: Arthur Machado