Cruzeiro do Sul /Boiler

Workplace Transition

Film / AI Production / Post Production Support

For a Cruzeiro do Sul University campaign produced by Boiler Filmes for AlmapBBDO, a new creative need appeared after the live action shoot: the film needed to finish in a different location.

The original scene had been shot with the talent studying from home. The new idea was to transition that same person into an actual workplace, connecting study, professional ambition and real life career progression in one continuous visual move.

AlmapBBDO developed the new workplace imagery and ODD was brought in by Boiler Films to finesse those frames and create the transition between environments. The challenge was specific: the talent had to remain consistent while the world around them changed. Their action, body position and performance needed to continue naturally as the home study setting transformed into a professional work environment.

The work focused on continuity, precision and restraint. ODD worked on refining the AI generated workplace frames, matching them to the shot material and creating a fluid environmental change that connected both moments. The result allowed the film to expand beyond the original shoot and deliver a more complete narrative resolution without returning to set.

Using AI in this context created a practical and efficient post production solution. It gave the agency and production company a way to adapt the film after the shoot, add a new location and create a more ambitious final transition while keeping the talent’s performance at the centre of the scene.

Credits
Client: Cruzeiro do Sul
Agency: AlmapBBDO
Production Company: Boiler Filmes
Director: Pedro Antoniutti
Director of Photography: Adriano Faccioli
Art Director: Daniel Miragem
1st Assistant Director: Juju Cabral
Executive Producer / Account: Raphael Reitano
Head of Coordination: Juliana Sigolo
Coordination: Cynthia Gama and Cíntia Varella
Editing: Gabriel Lancman
Color Grading: Alexandre Cristófaro / Clandestino
Audio Production: Satélite Áudio
AI Production / Transition: ODD Global