MakeB Wishlist /Paranoid

Film / Hybrid Production / AI Post Production

For O Boticário’s Make B Wishlist film, produced by Paranoid for AlmapBBDO, the production was designed around a smart and efficient studio approach. The film was shot inside a clean white studio box, using controlled staging, performance, camera movement and product choreography to keep the production agile without losing the premium beauty language of the brand.

Within that setup, one production challenge appeared: the need for a modern water fountain in the scene.

A practical fountain would have complicated the production logic. It would have introduced water, rigging, plumbing, reflections, and additional time into a shoot built around efficiency and control. It was exactly the kind of prop that could break the intelligence of the production design.

ODD was brought in to create the fountain as an AI and post production element, integrating it seamlessly into the original footage. The work required matching the white studio environment, the lighting direction, the camera perspective, the lens distortion and the slow motion behaviour of the water so the added element felt like it had been captured in camera.

The result was a precise hybrid production solution: a complex physical prop added after the shoot with full control over shape, scale, water movement and integration. AI allowed the production to preserve the efficiency of the original studio plan while still delivering the visual idea the film needed.

Credits
Client: O Boticário
Campaign: Make B Wishlist
Agency: AlmapBBDO
Production Company: Paranoid
AI Production / Post Production Element: ODD Global