Coloreti /Postre Studio

Film / AI Production / Character Development

For Coloreti, a product from Jazam Alimentos, the campaign “Deixa de ser Cinzeti. Abre um Coloreti” created a playful world around a simple idea: a small moment of flavour can change the mood of the day.

Created by TRUTHS and produced by Sobremesa Ideias, the film was developed as a stop motion claymation style commercial about the journey of the Coloreti cloud, a cheerful character who works together with the inhabitants of a small village to protect them from Cinzeti’s stormy grey weather.

The visual world needed to feel charming, handmade and full of colour. The story moved through a small village shaped by texture, humour and tactile detail, using the language of claymation to make the battle between Cinzeti and Coloreti feel light, fun and emotionally accessible.

ODD Global was responsible for all character development and AI film production, creating the characters, environments and final moving images that brought the campaign world to life. The process included defining the look of the Coloreti cloud, the village inhabitants and the grey stormy presence of Cinzeti, then developing the film with a consistent stop motion inspired visual language.

The production balanced a playful craft aesthetic with the flexibility of AI. Every frame needed to feel designed and physically made, with rounded forms, soft materials, colourful sets and a sense of miniature scale. The result was a fully AI produced film with the warmth of a handmade animation and the pace of a contemporary commercial.

The film helped translate the campaign line into a complete visual universe: stop being Cinzeti, open a Coloreti and let the day become more colourful.

Credits
Agency: TRUTHS
Client: Jazam Alimentos / Coloreti
Campaign: Deixa de ser Cinzeti. Abre um Coloreti
CEO: Regiane Zambon
Client Approval: Regiane Zambon, Luis Carlos Pereira, Rodrigo França
Head of Marketing: Luis Carlos Pereira
Client Marketing: Rodrigo França
TRUTHS CSO: Sabrina Guzzon
TRUTHS Partner Directors: Martin Montoya and Sabrina Guzzon
VP of Operations: Martin Montoya
Creative: Fred Gerodetti, Giovanni Pintaude, Guilherme Somensato
Production Company: Sobremesa Ideias
Artistic Supervision: Camila Faus
AI Creation and Production: ODD Global
Sound Design and Mix: Jonny Pipe Audio
Executive Production: Alvaro Pacheco