Psalm 91 /Postre Studio

Film / AI Production / Tone Poem

Psalm 91 was created to support a keynote presented at the Vatican Business Summit by Nizan Guanaes, one of Brazil’s most influential advertising and communication strategists, founder and CEO of N.Ideias and a major figure in the Brazilian creative industry.

The film was produced for N.ideias by Sobremesa Ideias as a modern, religion-agnostic tone poem built around the text of Psalm 91. Rather than treating the psalm as a traditional religious piece, the creative approach was to explore i

ts emotional and symbolic force: protection, refuge, fear, faith, resilience and the search for light in uncertain times.

ODD was brought in to lead the AI creation and production of the film, working with Sobremesa Ideias and N.ideias to translate an ancient text into a contemporary visual language. The result was a cinematic sequence of images designed to feel timeless but current, spiritual but not denominational, poetic but accessible.

The production combined AI image creation, motion, editing, music and sound design to build a film that could carry the voiceover as a central emotional thread. The visual world was designed around atmosphere, metaphor and rhythm rather than literal illustration, allowing the words to remain open while the images created a sense of movement through danger, shelter and transcendence.

Because the film was created to support a live keynote, it needed to work as both cinema and stage language. The piece had to hold attention in a large presentation environment, create emotional momentum and give the speech a visual opening that felt meaningful without becoming overly explanatory.

Using AI made it possible to build a full tone poem production with speed, visual ambition and close creative control. The process allowed the team to explore a wide range of symbolic imagery and refine the film around the cadence of the voiceover, creating a complete cinematic piece that supported the keynote while standing as its own poetic interpretation of the text.

Credits
Client: N.ideias
Creation: Nizan Guanaes
Creative and Production Coordination: Celina Esteves, Cintia Hachiya and Paulo Coelho
Production Company: Sobremesa Ideias
Co-Creation: Camila Faus, Fernanda Guerreiro and ODD Global
AI Creation and Production: ODD Global
Music and Sound Effects: ODD Global
Voiceover: Toby Ricketts
Executive Production: Alvaro Pacheco